Logiciels CDP (Customer Data Platform)

Un logiciel de plateforme de données client, qui constitue un référentiel central pour les données client dispersées, permet aux marketeurs de mieux comprendre chaque lead, de segmenter les clients et de personnaliser leur expérience.

Pourquoi Capterra est gratuit
pimcore

pimcore

par pimcore

(14 avis)
Pimcore est la principale plateforme Open Source de gestion d'expériences numériques utilisée plus de 80 000 fois dans des entreprises de premier plan dans le monde entier. Il s'agit d'une plateforme consolidée d'applications de contenu, de communauté et de commerce lors de chaque interaction avec les clients. Elle intègre des fonctions de gestion des informations produit (PIM (Product Information Management)/MDM (Master Data Management)), de gestion des ressources numériques (DAM), de gestion de contenu web (CMS) et d'e-commerce dans une suite Open Source unique. La principale plateforme libre et Open Source pour PIM (Product Information Management)/MDM (Master Data Management), DAM, CMS et l'e-commerce a été utilisée plus de 80 000 fois dans des entreprises de premier plan.
Action Recorder

Action Recorder

par Customerlabs

(6 avis)
Configurez et suivez les événements sans écrire une seule ligne de code. Cet outil vous permet de suivre les événements sur les sites de commerce électronique, comme les ajouts au panier, les achats effectués, les produits consultés, les événements intégrés à l'application, comme les clics, les soumissions de formulaires et les URL. Une fois suivi, envoyez ces données à Google Analytics, à FB Pixel, à Mixpanel, à Kissmetrics, à Segment, à Salesforce, à Pipedrive, à Zapier, à Segment, à Google Adwords et à plus de 180 outils. Synchronisez vos données clients sur tous les outils pour exécuter des campagnes intégrées de cycle de vie client efficaces. Site web visuel de l'outil de suivi des événements sans codage. Envoyez des données à diverses plateformes, y compris Analytics, CRM et plateformes publicitaires.
1by1

1by1

par Marketing 1by1

(2 avis)
Marketing 1by1 fournit un logiciel de marketing automation adaptable et facile à utiliser. Les utilisateurs peuvent envoyer des communications personnalisées avec des recommandations de produits conformément à chaque profil. La solution intègre nativement tous les canaux d'entrée et de sortie aux déclencheurs prêts à l'emploi. C'est pourquoi les équipes marketing permettent de motiver tous leurs clients dans leurs parcours comportementaux en ligne et hors ligne. Améliorez la fidélisation des clients en personnalisant la stratégie omnicanal à l'aide de 1by1. 1by1 est une solution omnicanal de marketing automation facile à utiliser. Améliorez l'efficacité grâce aux communications personnalisées et axées sur les données.
Qualifio

Qualifio

par Qualifio

(8 avis)
Qualifio est la principale plateforme SaaS de marketing et de collecte de données interactives. Cette solution permet aux marques et aux médias de créer et de publier facilement des contenus interactifs (tels que des questionnaires, des tests de personnalité, des sondages et plus de 50 autres formats) sur leurs canaux numériques, afin de collecter des données auprès du public, sans disposer de compétences techniques particulières. Grâce à un ensemble étendu d'intégrations, ces données sont transmises en temps réel à des outils CRM, plateforme de gestion des données, statistiques analytiques et marketing. La plateforme Qualifio vous permet d'engager votre audience et de collecter des données à travers la création et la publication de plus de 40 formats interactifs.
Evergage

Evergage

par Evergage

(5 avis)
Only Evergages real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to deliver 1-to-1 engagement, across channels. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails one at a time, in the moment and at scale. Evergage's real-time personalization platform enables digital marketers to transform the dream of 1:1 customer engagement into reality.
QuickPivot

QuickPivot

par QuickPivot

(0 avis)
An online, multi-channel marketing automation solution. Features include market segmentation, campaign management, and reporting. An online, multi-channel marketing automation solution. Features include market segmentation, campaign management, and reporting.
NiceJob

NiceJob

par NiceJob

(42 avis)
----> Built for service businesses (B2C), SaaS, & agency. NiceJob is the easiest way to learn everything you need to know about your customers while they recommend you to all their friends. See who your biggest fans are + identify and nurture opportunities for new business. Learn customer fears, frustrations, desires, and misconceptions + filter them by sentiment. Attribute reviews to staff to find highest performers. Unlike competitors we have no contracts, a 14-day free trial, then $75/month. ----> NiceJob is the easiest way to learn everything you need to know about your customers while they recommend you to their friends.
Tealium AudienceStream
Real-time omnichannel customer segmentation solution designed to manage audience and collect visitor data across any device. Real-time omnichannel customer segmentation solution designed to manage audience and collect visitor data across any device.
Contour

Contour

par Red Eye International

(0 avis)
Marketing automation platform that simplifies customer database management and makes it possible to track customers across devices and channels. Marketing automation platform that simplifies customer database management and makes it possible to track customers across devices.
Segment

Segment

par Segment

(22 avis)
Segment makes it dead simple to capture data from any customer touch point and send that data to any tool without having to learn, test, or implement a new API every time. More than 15,000 companies big and small choose Segment to get more from their data. Segment is the last integration you'll ever do. Simplify data collection with one API & integrate 200+ tools with the flip of a switch.
CrossEngage

CrossEngage

par CrossEngage

(10 avis)
En tant que l'une des principales plateformes de données client (CDP) en Europe, elle vous permet de créer un véritable engagement client. CrossEngage intègre toutes les données disponibles (données produit, données utilisateur, données de commande et données comportementales) dans une seule vue client à 360 degrés. Mettez au même endroit toutes vos données en silos afin de cibler, segmenter et activer de manière autonome les leads en temps réel. Avec CrossEngage, vous pouvez facilement créer des parcours client et connecter cette configuration à vos canaux marketing préférés. CrossEngage intègre toutes les données disponibles dans une seule vue client à 360 degrés pour cibler, segmenter et activer les leads de manière autonome.
Richpanel

Richpanel

par Richpanel

(3 avis)
All-in-one help desk software with real time integration with Ecommerce. Track everything from website visits to orders. Manage customer conversations across channels - email, chat and social in one simple, easy to use dashboard. All-in-one help desk software with real time Ecommerce integration. View and manage customer visits, orders and tickets.
PathFactory

PathFactory

par PathFactory

(1 avis)
The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyers journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers. The Content Insight and Activation Platform for B2B marketers. (We used to be LookBookHQ.)
Panel+

Panel+

par Vision Critical

(0 avis)
Vision Critical is the world leader in custom online panels and branded research communities. We've worked with hundreds of clients across multiple verticals worldwide with clients that include Nestle, Fast Company, Banana Republic, Kodak, Major League Baseball and Dairy Queen. We deliver the technology and support services to help clients engage with and learn more from customers using interactive surveys, discussion forums and 3D environments. We deliver innovative tools and a team of experts to recruit, engage and learn more with a custom online panel.
Velocidi

Velocidi

par Velocidi

(0 avis)
Business data ingestion, data management, reporting & analysis software for marketing analytics. Business data ingestion, data management, reporting & analysis software for marketing analytics.
Customer Identity Solution
Signal is the first and only Customer Identity Solution for the enterprise. Signal's data onboarding and identity resolution platform offers an independent solution for brands that transforms the customer experience by connecting an always-active profile to customer engagements across all human, physical, and digital touchpoints. Signal is the first and only real-time data onboarding and customer identity resolution provider for enterprises.
Simon Data

Simon Data

par Simon Data

(0 avis)
Simon est une plateforme de marketing automation centrée sur les données. La plateforme intègre toutes les sources de données ainsi que tous les canaux marketing, ce qui permet d'obtenir une vue client unifiée et un aperçu sans précédent du cycle de vie du client. Simon permet aux spécialistes du marketing de créer des segments complexes, d'exécuter des tests multivariés et d'exclusivité, d'automatiser les campagnes les plus performantes sur tous les canaux et de générer un reporting en aval pour améliorer les relations avec les clients. Simon connecte et transforme les données en informations claires, ce qui permet de générer des campagnes marketing plus pertinentes et personnalisées.
AgilOne

AgilOne

par AgilOne

(0 avis)
Une plateforme de données client qui agrège les données provenant de plusieurs canaux, prédit le comportement des clients et favorise leur engagement.
ONEcount

ONEcount

par GCN Publishing

(0 avis)
Consolidates first-party, third-party and behavioral user data into a single platform to create relevant user experiences and precise campaign targeting through a user-friendly interface. Activates specific user segments across all channels: email service providers (ESPs), ad networks/servers, event management/webinar providers, web and more. Real-time dashboard and engagement reporting. Secure data feeds for marketing tactics across all channels in enterprise ecosystems. Consolidates disparate data sources into a unified audience platform/ customer data platform (CDP) and data management platform (DMP).
Treasure Data

Treasure Data

par Treasure Data

(0 avis)
Helps to extremely simplify customer data management for marketers. Helps to extremely simplify customer data management for marketers.
mParticle

mParticle

par mParticle

(0 avis)
mParticle est la plateforme de données client pour l'âge connecté. mParticle est la plateforme de données client pour l'âge connecté.
Fospha

Fospha

par Fospha

(0 avis)
Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights. Multi-touch attribution tool that enables marketers to manage customer data, analyze customer journey, and produce actionable insights.
RedPoint Customer Data Platform
Makes it possible to combine data from multiple sources to provide continious availability of customer data across the enterprise. Makes it possible to combine data from multiple sources to provide continious availability of customer data across the enterprise.
NGDATA CDP

NGDATA CDP

par NGDATA

(0 avis)
NGDATA helps brands achieve data-driven customer centricity and digital transformation. Our AI-powered Customer Data Platform (CDP) & Digital Transformation services and solutions enable our clients to deliver relevant, connected and timely customer experiences. We partner with our clients to help them capitalize on emerging opportunities, drive profitable customer experiences and supercharge analytics and campaign ROI. NGDATA's AI-powered CDP enables our clients to deliver relevant, connected and timely customer experiences.
SessionM

SessionM

par SessionM

(0 avis)
Customer engagement and data management platform that allows marketers to build stronger customer relations through the use of 360-degree customer profiles, dynamic segmentation, and customer scoring capabilities. Customer engagement and data management platform with 360-degree customer profiles, dynamic segmentation, and customer scoring.
Amperity

Amperity

par Amperity

(0 avis)
Amperity, provides a revolutionary way to manage all your customer data, unleashing your team and the tools and systems youve invested in to run your business. With state-of-the-art identity resolution capabilities, Amperity connects your data, even when its incomplete, inconsistent, and lacks linking keys across systems for the richest customer profiles possible. Amperity scales to your data, processing trillions of customer records, daily, securely, and with the compliance you need. Intelligent CDP that allows for creating multiple databases and resolving identities with the use of machine learning techniques.
BlueVenn Customer Data Platform
Collect, analyze, and store data from disparate data sources for launching targeted campaigns and optimizing customer journey across all your channels. Collect, analyze, and store data from disparate data sources for launching targeted campaigns and optimizing customer journey.
Lytics Customer Data Platform
Bring together all customer data from multiple marketing sources and use behavioral segmentation to better understand your customers. Bring together all customer data from multiple marketing sources and use behavioral segmentation to better understand your customers.
Tapad Customer Data Platform
Self-service platform that provides first-party data aggregation and user segmentation, enabling marketers to reach new customers. Self-service platform that provides first-party data aggregation and user segmentation, enabling marketers to reach new customers.
Plainflow

Plainflow

par Plainflow

(0 avis)
Simple way for SaaS companies to integrate services and create behavioral based customer journeys. Simple way for SaaS companies to integrate services and create behavioral based customer journeys.
DealSignal

DealSignal

par DealSignal

(0 avis)
Provides contact & account discovery and enrichment to help B2B marketing & sales. Provides contact & account discovery and enrichment to help B2B marketing & sales.
Reachpeople

Reachpeople

par Reachpeople

(0 avis)
Reachpeople is a Customer Data Platform that helps deep understanding customer behaviors and boosting revenues. Start marketing journey without losing more time and money with Reachpeople. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast. Now, that's data-driven. Reachpeople is a Customer Data Platform that helps deep understanding customer behaviors and boosting revenues.
BlueShift

BlueShift

par Blueshift Labs

(0 avis)
AI-powered customer data platfrom that allows businesses to deliver personalized content at the most opportune time to each ot their customers and website visitors. AI-powered platfrom that allows businesses to deliver personalized content at the most opportune time to each ot their customers.
Tresata

Tresata

par Tresata

(0 avis)
Your customers offer data that can help you manage your business effectively. This tool allows you to use that data! Your customers offer data that can help you manage your business effectively. This tool allows you to use that data!