Avis clients sur Hootsuite

4,4 (3.334) Écrivez votre avis !

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Hootsuite vous aide à développer votre marque, renforcer les relations avec vos clients et améliorer vos performances grâce aux médias sociaux.

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Avantages :

The analytics side of Hootsuite is one of its greatest strengths. The support team respond quickly.

Inconvénients :

Additionally at least once or twice the scheduled content has failed to post, and it is difficult to track these.

Hootsuite - Notes

Note moyenne

Facilité d'utilisation
4,3
Service client
4,2
Fonctionnalités
4,2
Rapport qualité-prix
4,2

Probabilité de recommander le produit

8,0/10

Hootsuite a reçu une note globale de 4,4 étoiles sur 5 d'après 3.334 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (3.334)

Veronica
Assistant manager
Utilisateur LinkedIn vérifié
Divertissement, 51-200 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Stay uptodate with social media posts Effortlessly!

5,0 il y a 5 mois
Sous-titres en français disponibles pour la vidéo
Pauline
Pauline
Free-lance (Suisse)
Utilisateur LinkedIn vérifié
Développement et commerce international, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Mon avis sur Hootsuite

4,0 il y a 2 semaines Nouveau

Avantages :

Hootsuite permet de programmer ses publications sur les réseaux sociaux.

Inconvénients :

Il y’a malheureusement beaucoup trop d’annonces qui perturbent.

Bennani
Freelance (Maroc)
Logiciels, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Puissant mais perfectible

4,0 il y a 2 ans

Commentaires : J'utilise Hootsuite depuis un peu plus de 5 ans désormais et j'ai rapidement été ravi de sa simplicité et de sa performance. Mais aussi du fait que je peux piloter toute mon activité sur les réseaux sociaux, grâce à une vue complète sur le tableau de bord. Malheureusement, la série de bugs m'a progressivement poussé à déchanter et à changer de logiciel.

Avantages :

L'utilisation de Hootsuite est d'une limpidité sans égal. De plus, il uniformise la gestion de mes réseaux sociaux en planifiant notamment jusqu'à 350 messages . Ce logiciel dispose aussi d'une fonctionnalité de recherche conséquente permettant par exemple, sur Twitter, de cibler géographiquement mes requêtes. Enfin, il offre un important registre d'applications dans lequel on peut ajouter d'autres réseaux sociaux mais aussi des outils marketing.

Inconvénients :

Hootsuite souffre de plusieurs bugs, certains messages programmés n'arrivant pas à destination sur Instagram, alors que l'interface mentionne le contraire. Ce logiciel est bien plus aisé à utiliser sur ordinateur que sur mobile.

Anne Hélène
Funder (France)
Internet, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Un outil indispensable pour le cm

5,0 il y a 7 mois

Commentaires : Cela fait 5 ans que j'utilise ce logicielles et je ne me vois pas utiliser un autre aujourd'hui

Avantages :

Ce que j'aime le plus c'est sa facilité d'utilisation et ces tableaux de bord qui nous permet d'avoir en un clein d'œil toutes les informations souhaitées

Inconvénients :

Le fait que l'outil ne soit plus gratuit pour un compte et 3 réseaux de ce fait je ne le recommande plus lors de mes formations en Community management lors de la mise en application.

Ghita
Marketing Manager (Maroc)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

j'ai vraiment aimer mon expérience avec Hootsuite

5,0 il y a 4 semaines Nouveau

Commentaires : c'était et c'est toujours l'une des meilleures expériences que j'ai eues avec de nombreuses applications

Avantages :

j'ai vraiment aimer comment en peux faire un logo de brand en juste 5 minutes c'est vraiment adorable!

Inconvénients :

je n'ai pas trop aimer les annonces qui me perturbe on utilisons cet application

Magalie
Freelance (France)
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

J'adore utiliser Hootsuite !

5,0 il y a 8 mois

Commentaires : Je suis relativement satisfaite. Les publications se publient automatiquement sans avoir besoin de se rendre sur l'application, une fois qu'elles sont créées.

Avantages :

J'adore le fait de pouvoir programmer automatiquement les publications à venir, sur plusieurs semaines et sur des réseaux sociaux différents. C'est relativement facile d'utilisation une fois qu'on a compris le système.

Inconvénients :

Les débuts n'étaient pas évident, le temps de comprendre comment fonctionne l'automatisation des publications.

thierry
thierry
Gestionnaire crédit (Cameroun)
Utilisateur LinkedIn vérifié
Banque, 201-500 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Hootsuite

4,0 le mois dernier Nouveau

Avantages :

Programmer ses publications sur les réseaux sociaux

Inconvénients :

Il faudrait augmenter le nombre de réseaux sociaux intégrable au logiciel pour une large portée

Ernesto Alfonso
Ernesto Alfonso
Director (Mexique)
Utilisateur LinkedIn vérifié
Institutions religieuses, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Herramienta imprescindible para ComunityManager

5,0 il y a 7 mois

Commentaires : No puedes concebir tu trabajo de Comunity Manager sin esta herramienta, es necesaria.

Avantages :

La capacidad de integrar todas las redes sociales y administrarlas es impactante, su fácil organización, feeds y menciones es única. Por medio de ella puedes visualizar todas tus redes y administrarlas con rapidez y eficacia.

Inconvénients :

La versión gratuita es limitada pero la de paga vale cada centavo que puedas invertir. Fuera de ello no tiene contras.

Rezaul
Data Analyst (É.-U.)
Recherche, 201-500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

It enables us to attract new clients and reach out to our devoted supporters.

5,0 le mois dernier Nouveau

Commentaires : By scheduling posts to go out at the most effective times, you may reach more customers, increase interaction, and increase conversions.

Avantages :

Hootsuite's first significant application was scheduling posts for times when I wasn't available to post them. Today, there are a ton of scheduling tools available, including automatic schedules that publish our posts at the same time every day regardless of when I compose them, eliminating the need for me to manually enter the information each time.Hootsuite has a ton of information to display, thus in order to manage it all, it is presented in tabbed styles. I have full control over our feeds and can alter what displays on a particular tab. Prioritize influencer messages, create a tab just for customer service messages, whatever.With analytics, I may learn more about what customers desire and compile that information into reports that I can customize.Manage and evaluate the effectiveness of social advertising to attract new clients in addition to devoted followers.

Inconvénients :

Sadly, the fundamental plan has certain flaws. If I want advanced features, I'll have to pay.There are some issues with the post creator's text editor.It is annoying to not be able to amend a planned post within five minutes of the scheduled publishing time.

Arsène
Arsène
Astrologer (Canada)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Powerful tool but not recommended if branding and visuals are important in your business

3,0 il y a 3 semaines Nouveau

Commentaires : As a solopreneur who uses mostly Instagram, Hootsuite is NOT a tool I would recommend. Yes it's powerful, but I feel I am using a fraction of the tool (so am I really their target?) and it is mostly focus on content than images, while both are important for my business.

Avantages :

What I like about Hootsuite is how you can manage easily multiple social media account in one platform.

Inconvénients :

My biggest issue with Hootsuite is that it's very hard to keep an eye on branding when you are using social media like Instagram, where visual plays such a big role in attracting clients and sharing information. I couldn't keep an eye on the overall branding, which lead to some unfortunate mistakes like publishing similar pictures twice in a row and my branding was all over the place but it was hard to notice through Hootsuite. My second issue is that I need to click at so many places to either write content or publish it, that I get discouraged. I feel Hootsuite can be great for companies that have multiple channels and don't use Instagram, it seems very powerful but the features doesn't answer my needs.

Sunil
Associate Director - Digital Marketing (Inde)
Enseignement supérieur, 501-1.000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Social Media Management - Trust the Leader

5,0 il y a 2 mois

Commentaires : It was good and it worked smoothly (on a self serving mode)

Avantages :

The ready to integrate plugin to add 3rd party services is a great feature to extend the usability.

Inconvénients :

Poor customer support and longer TAT on query resolution

Sarah
Marketing Manager (Australie)
Automobile, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

An easy way to manage your social media content

5,0 il y a 2 semaines Nouveau

Commentaires : Hootsuite is a massive time saver for social media management and content scheduling.

Avantages :

It is an easy, straight forward tool for scheduling content on multiple social platforms at once.

Inconvénients :

Now that Meta business suite has a scheduling tool, I am finding it hard to find the full value in this program. There are however features and platforms that Meta doesn't cater for.

Joy
Joy
Teacher (É.-U.)
Utilisateur LinkedIn vérifié
E-learning, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

Hootsuite for College Dorm

5,0 le mois dernier Nouveau

Commentaires : It was a worthwhile tool at the time.

Avantages :

I liked being able to post across multiple accounts at once, as well as queue my posts ahead of time

Inconvénients :

The front page of the app was really confusing and cluttered. I really only wanted to see my posts and queue, not a recreation of social media

Inma
Marketing digital (Espagne)
Marketing et publicité, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

APP gestión redes sociales y análisis de las mismas

4,0 il y a 4 semaines Nouveau

Commentaires : Satisfactoria e ideal para grandes empresas con varias cuentas.

Avantages :

Funciones fáciles de usar. Monitorización de redes sociales, que te ayudan a organizar mejor tu tiempo y llevar a cabo estrategias en fechas puntualizadas.

Inconvénients :

Quizás se podrías añadir alguna función más, ya que si no pagas un precio más elevado tienes algo de escases de las mismas.

Matías Sebastián
Matías Sebastián
Creative Design Executive (Équateur)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Great software

5,0 il y a 3 semaines Nouveau

Commentaires : Great app

Avantages :

Hootsuite is so simple to use that it is amazing you just have to program and everything else will be published

Inconvénients :

Maybe the pricing is something I would change it is too much compared to other options like Ocoya

oscar
oscar
Ceo (Espagne)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Hootsuite abrió el camino de la gestión de las redes sociales pero ha sido superado

3,0 il y a 3 semaines Nouveau

Commentaires : Hace unos años estaba encantado con Hootsuite. A día de hoy creo que ha sido superada por muchas herramientas.

Avantages :

Debemos mucho a hootsuite, ha sido una herramienta que me ha ayudado mucho en el pasado y a la que le debo haber aprendido a la gestión automatizada de redes sociales. Es una herramienta que lleva muchísimo en el mercado por lo que si buscas una herramienta consolidada esta es una gran opción.

Inconvénients :

Creo que el precio que tienen no es competitivo a día de hoy. Supongo que se han movido de segmento para abarcar el mercado de grandes empresas.Para emprendedores o empresas pequeñas creo que su precio no es competitivo.Hay un montón de mejores opciones a día de hoy si tienes un presupuesto ajustado.

Jhonjerlyn
CEO (É.-U.)
Immobilier, 1.001-5.000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A bold system that helps you and traffic to your social networks in a matter of minutes.

5,0 il y a 4 mois

Commentaires : It is a platform that is complete with respect to the functionalities that it offers, I'm happy with the general functionality that this platform has represented during all this time, we have been using it for more than a year and the results have been innovative, all our social networks have remained quite revelant activity day in day out, as well as added quite a bit of interaction with customers. We would love for this platform to implement an anti-spam system, which can block any irregular activity in our messages from the inbox of our social networks, this would help a lot today. And within this platform, only the rates must be improved, the inbox system must also be improved so that it is more beneficial and can have a greater order in the messages received. The general features of this platform help social networks remain active, you can interact with customers through comments, and reactions, as well as you can see how many times your customers share the publication.

Avantages :

Hootsuite is a fairly system to manage all kinds of social networks, its wide availability and the few limits ti has help social networks to be managed in a concrete way, as well as monitoring and managing the traffic in each of them. What I like the most about this platform is that it offers me real-time analysis and visualization of the activity of all the platforms, I can visualize the activity of Facebook or Instagram accounts from this platform in real time, visualize comments, reactions or interactions of the customers with other publications, all in real time. Another thing that I like is that this platform allows me to create scheduled publications, I can create a publication and select where the publication will be sent, I can select several social networks at the same time so that this publication is uploaded at an exact time in all the social networks that I selected, program publications has improved the activity of our social networks in scale, because it has maintained activity in an automated way, without the need to do anything manually.

Inconvénients :

One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the social networks that we use in this company, all the messages received are stored in the same tray input, this causes all the received messages to be combined and it turns out to be a bit difficult to read each one of them and know which social network it comes from, I would like the inbox to be much more organized, dividing each one of the messages received in each social network, this would help us to have an incredible order in the messages received and to be able to attend to each of them little by little. Another negative thing is that this platform should offer much more affordable prices, currently I only recommend using this platform in large companies that can cover the high costs it has.

Brock
Brock
Vice President of Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Great for businesses and distributed teams

5,0 il y a 6 mois

Commentaires : This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Avantages :

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Inconvénients :

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Shaheer
Shaheer
Technical Writer (Pakistan)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

It's Easy and Good

4,0 il y a 6 mois

Commentaires : As the number of social media users grows, Hootsuite has become an indispensable part of business operations. It integrates with tens of social networks and has a 30-day free trial. It is easy to use and affordable. With millions of users, it's easy to see why Hootsuite has millions of users. It's no wonder, then, that it's the number one social media management tool for small businesses.

Avantages :

Hootsuite is a social media management tool with millions of users. It has the advantage of allowing you to view up to five social networks simultaneously, and its easy to use interface lets you easily flick between different social media profiles, campaigns, and customers. However, it does have some limitations.

Inconvénients :

Though its scheduling capabilities are basic, it does have some useful features. Like its ability to monitor key terms and hashtags, Hootsuite helps you grow your social media presence. Some features are limited, like the inability to bulk-schedule via import. If you're looking for a more advanced solution for your social media marketing strategy, Hootsuite may not be right for you.

Alberto
Marketing Manager (É.-U.)
Gestion de l'enseignement, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

A Great Tool For Social Scheduling - But Others Offer More For Less

4,0 il y a 7 mois

Commentaires : Overall the product has served us well; we're still using it daily and are able to plan campaigns around our scheduling abilities, we're able to connect directly with our customers and assigned potential customer service issues within our team with a few clicks. Over time however, social platforms are getting savvy to the needs of businesses are starting to build out their own business tools and scheduling/performance analytics hubs (Facebook Business and Twitter for Business for one). It remains to be seen how Hootsuite will compete with free as the platforms begin to grow this part of their businesses.

Avantages :

Social Post Scheduling is the raison d'etre for Hootsuite and it does it effectively and with lots of options including custom tagging for your analytics platform. If you're only interested in being able to schedule and post to multiple social media channels, this is the first place to look.

Inconvénients :

The pricing and tiers no longer make sense as many of their competitors are offering similar/better scheduling and posting options at a lower price (or free with limitations). In 2022, Instagram post scheduling shouldn't be an exclusive feature.

Arzu
Arzu
Digital Marketing Specialist (Turquie)
Utilisateur LinkedIn vérifié
Logiciels, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Useful for beginners but high priced

4,0 il y a 8 mois

Commentaires : Especially for the free version, I can say that since we have switched to a maker-checker structure in our social media marketing process, checking the planned posts much earlier prevents problems that may occur in the instant posting. Making improvements on the features I explained in the cons section will make the product much more effective, but if you are just a beginner, it will be easier for you to try the free plan.

Avantages :

It's useful to connect more than one social platform and manage all of them from one channel.

Inconvénients :

Unfortunately I think the pricing is expensive. Also, the lack of a scheduling option for stories complicates the process. The most important shortcoming for me is the lack of a PDF scheduling option for LinkedIn. I think this is a very necessary feature especially for B2B marketers. I also think it is necessary to integrate more social media accounts, especially for the free plan. I understand the scheduling limits, but I think every marketer, even if it is a free plan, needs to be able to use all social media accounts on the free plan to test the effectiveness of the product.

Joanmarie
Executive & Communications Assistant (É.-U.)
Enseignement primaire et secondaire, 501-1.000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Almost Perfect!

5,0 l’année dernière

Commentaires : Hootsuite has always been my goto for businesses getting off the ground or those that are on a low budget. They offer such great and essential features in an easy-to-use platform. As a school district, we have an overwhelming amount of content that needs to go out and MUST be present on any and all social platforms. When I realized we could not hit all of the platforms we needed, and that we were limited to the number of posts, we were forced to make a shift to another platform. Hootsuite dashbord is awesome with the features it provides, but to a multitasking pro the dashboard was a bit intimidating - felt it could have been organized and simplified (not all features needed to have a button on the dashboard... categorize!)

Avantages :

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Inconvénients :

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Ben
Director of Communications (É.-U.)
Enseignement supérieur, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Getting Better with Time

5,0 il y a 2 ans

Commentaires : Overall, Hootsuite provides a single place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance with easy oversight, and get insights into content performance.

Avantages :

Hootsuite is a great way to set up a multi channel dashboard to have greater oversight of your social media channels. I appreciate that it covers all the major platforms, including Facebook, Twitter, and Instagram.

Inconvénients :

At this point in time, users can't directly publish content to the Facebook and Instagram stories, which are major marketing tools. Where as you can pre schedule traditional posts, it's not an option for stories.

Thomas
Social Media & Content Specialist (Canada)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

A Good Option for Social Publishing and Monitoring

4,0 il y a 3 ans

Commentaires : At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Avantages :

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Inconvénients :

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Randi
Marketing Director (É.-U.)
Internet, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

One of the Original Content Schedulers and Management Systems!!!

5,0 il y a 3 ans

Commentaires : Hootsuite is a great tool. I find it useful in scheduling large batches of content. For example, for a few clients I can plan out and schedule my entire 3 months worth of content. It's a great tool for an agency who may focus on one type of client, be able to "recycle" and reword similar posts and upload the content across multiple clients simultaneously through an excel upload! I personally like to use Hootsuite as my blueprint. I know I will get my content posts uploaded and out there. I still like to log onto individual social networks and post on there in real time . I like Hootsuite for managing and responding to comments and DMs as I prefer using a computer and typing and checking spelling. Don't use Hootsuite as your only tool. You really need to go into networks and manually update them as well. Hootsuite hasn't cracked down on LIVE yet either and live video is a great tool!

Avantages :

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Inconvénients :

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Meisha
Marketing Manager (É.-U.)
Logiciels, 501-1.000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Sufficient Free Tool for Social Media Scheduling

4,0 il y a 3 ans

Commentaires : Hootsuite is a great free tool for beginners and small social media teams! It's easy to use and has just about all of the basics you could need to start scheduling and managing social.

Avantages :

Hootsuite is a great free solution for basic social media management. I enjoy the dashboard customizations, where you can pull in different channels and features (ex: posts, timelines, mentions, etc.) all in one easy-to-manage interface. It also makes social listening easy versus having to log in and manage notifications manually on each individual platform. In general, Hootsuite is easy to learn given some experience with other SaaS platforms. The interface is intuitive and easy to navigate. And, they offer a ton of free resources to help you get up to speed with the platform and social media management in general, which is nice. With the free version, you can manage three social profiles. This is great for personal use or for managing in-house social, but not ideal for agencies or managing multiple clients/accounts. Surprisingly, however, you can schedule as many posts as you want within those three profiles, which is great for advanced planning.

Inconvénients :

The integrations and features/functionality could be better. I personally prefer to use HootSuite to schedule tweets and prefer to schedule other content for Facebook and LinkedIn within the actual platforms. It's fine to use HootSuite in a pinch, but you are able to do a lot more customizations within the individual platforms. Kind of a pain to do it separate/manually, but you get a better post/product in return. For example, you often can't add multiple images to a post or do a carousel-style post as you could directly within Facebook. Like most SaaS products that have a free version, there are limitations. For anything more than managing in-house or personal social, you'd likely need to invest in one of the paid plans and really compare what's offered in HootSuite vs some of the other more enterprise solutions. The reporting is also fairly limited and you'll likely have to work within the platforms directly or use other tools to get a full picture of social media performance.