--- description: Salesforce Marketing Cloud Account Engagement : qu'en pensent les utilisateurs ? Lisez les avis clients sur Salesforce Marketing Cloud Account Engagement, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Account Engagement - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud Account Engagement](/software/134593/pardot) # Salesforce Marketing Cloud Account Engagement Canonical: https://www.capterra.lu/software/134593/pardot Page : 1/27\ Suivant: [Page suivante](https://www.capterra.lu/software/134593/pardot?page=2) > La solution permet aux équipes commerciales et de ventes de travailler ensemble pour engager les acheteurs, clôturer des ventes et faire renforcer les relations. > > Conclusion : 649 utilisateurs lui ont donné la note de **4.1/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Salesforce Marketing Cloud Account Engagement ? Si votre organisation utilise le marketing en ligne pour la génération de leads, vous êtes probablement un bon candidat pour le marketing automation \! ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.1/5** | 649 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.8/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.0/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Salesforce - **Pays**: San Francisco, É.-U. - **Fondé**: 2003 ## Contexte commercial - **À partir de**: 1.250,00 $US - **Type de licence**: (Essai gratuit) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Android (mobile) - **Langues**: anglais - **Pays disponibles**: Australie, Canada, Chine, Inde, Indonésie, Malaisie, Philippines, Royaume-Uni, Singapour, Taïwan, Thaïlande, Viêt Nam, États-Unis ## Fonctionnalités - Actions découlant d'un événement - Alertes/Notifications - Analyse des campagnes - Automatisation des processus et flux de travail - Automatisation du marketing - Autoresponders - Base de données de clients - Base de données de contacts - CAN-SPAM Compliance - Campagnes multiples - Création et conception de formulaires - Distribution de leads - Fonction de glisser-déposer - Formulaires en ligne - Formulaires personnalisables - Gestion de contenu - Gestion des abonnés - Gestion des activités commerciales - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des flux de travail - Gestion des formulaires - Gestion des leads - Gestion des modèles - Génération de leads - Marketing social - Mesure des performances - Mobile Optimization - Multi-Channel Attribution - Notifications de leads - Pages de renvoi et formulaires web - Planification des campagnes - Planification des campagnes - ROI Tracking - Rapports de ventes - Rapports et analyses - Segmentation - Segmentation de la clientèle - Suivi des campagnes - Suivi des conversions - Suivi des e-mails - Suivi des interactions - Suivi des visiteurs de sites web - Tableau de bord - Tableau de bord d'activités - Third-Party Integrations - Visualisation de données - Web analytics - Éditeur WYSIWYG ... et 14 fonctionnalités supplémentaires ## Intégrations (20 au total) - Eventbrite - FullContact - Gmail - GoTo Webinar - GoodData - Google Ads - Google Analytics 360 - LinkedIn for Business - Meta for Business - Microsoft Outlook - Olark - Salesforce Marketing Cloud - Salesforce Platform - Salesforce Sales Cloud - SugarCRM ... et 5 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Chat ## Category - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) ## Catégories connexes - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [Gestion des campagnes](https://www.capterra.lu/directory/30012/campaign-management/software) - [Génération de leads](https://www.capterra.lu/directory/30963/lead-generation/software) - [Gestion des e-mails](https://www.capterra.lu/directory/30553/email-management/software) - [Automatisation des formulaires](https://www.capterra.lu/directory/10023/forms-automation/software) ## Logiciels similaires 1. [Brevo](https://www.capterra.lu/software/132996/brevo) — 4.6/5 (3411 reviews) 2. [Gmail](https://www.capterra.lu/software/202338/gmail) — 4.8/5 (13329 reviews) 3. [Mailchimp](https://www.capterra.lu/software/110228/mailchimp) — 4.5/5 (17572 reviews) 4. [ActiveCampaign](https://www.capterra.lu/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Avis ### "Pardot delivers on promises" — 5.0/5 > **Kate** | *29 septembre 2020* | Services financiers | Taux de recommandation : 8.0/10 > > **Avantages**: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works. > > **Inconvénients**: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing. > > Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times. ----- ### "SalesForce MC makes your life easier" — 5.0/5 > **Simon** | *5 novembre 2025* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: Undoubtly the best tool for communication with clients. The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale. > > **Inconvénients**: What I least like about SalesForce Marketing Cloud is logg off time out which is by my personal opinion extremely short. > > Drag-and-drop editor and reusable templates make it easy to design professional emails without needing deep HTML skills. Features like A/B testing, dynamic content, and predictive engagement ensure that every email is optimized for performance. Whether it’s a one-time campaign or a recurring newsletter, Email Studio gives us full control over design, delivery, and analytics. Journey Builder where is all about orchestrating customer journeys across channels, allows us to design automated, multi-channel customer journeys — meaning we can deliver the right message, at the right time, through the right channel. ----- ### "A huge potential" — 3.0/5 > **Chiara** | *27 avril 2025* | Santé, bien-être et fitness | Taux de recommandation : 7.0/10 > > **Avantages**: The tool has a lot of potential but many things that make it non user friendly > > **Inconvénients**: I hate that contacts and accounts cannot be deleted and reports are not the best. > > I must say that this could have to do with the way it was set up in my company ----- ### "A Marketing Must\!" — 5.0/5 > **Luke** | *6 novembre 2024* | Sports | Taux de recommandation : 9.0/10 > > **Avantages**: Salesforce Marketing Cloud Account Engagement is a clean, enterprise level product that does a great job\! > > **Inconvénients**: The price can seem a little high based on some of the industry competitors. > > I really enjoy working in Salesforce Marketing Cloud Account Engagement. This is something that I've used consistently now for over a year and absolutely love it\! ----- ### "Boosting a business with Pardot" — 5.0/5 > **Muhammad Daud** | *19 juillet 2022* | Services financiers | Taux de recommandation : 10.0/10 > > **Avantages**: I found Pardot a great utility and Platform for Campaign Managment, Email Marketing, Marketing, Marketing Analytics, Marketing Automation and Sales Force Automation. It has helped our business grow strategically and Marketing just went so easy. > > **Inconvénients**: Pardot is quite expensive and really advance to manage. > > Overall, I found Pardot great support for our business and it is helping us grow the leads with great marketing tools. Its algorithms are unique in capturing leads and working strategically with different businesses. ----- Page : 1/27\ Suivant: [Page suivante](https://www.capterra.lu/software/134593/pardot?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/134593/pardot) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées