--- description: Omnisend : qu'en pensent les utilisateurs ? Lisez les avis clients sur Omnisend, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [e-mail marketing](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.lu/software/153508/omnisend Page : 1/35\ Suivant: [Page suivante](https://www.capterra.lu/software/153508/omnisend?page=2) > Omnisend est la plateforme de marketing automation de vente en ligne qui vous aide à augmenter vos ventes. Compatible avec Shopify et d'autres plateformes d'e-commerce. > > Conclusion : 836 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Omnisend ? Omnisend est un outil d'e-mail marketing pour la vente en ligne conçu pour les sites d'e-commerce de petite et moyenne tailles. L'outil est très facile à utiliser, il est donc parfait pour les débutants en e-mail marketing. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 836 Avis | | Simplicité | 4.6/5 | D'après l'ensemble des avis | | Support client | 4.6/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.5/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.5/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Omnisend - **Pays**: Western Gateway, R.-U. - **Fondé**: 2014 ## Contexte commercial - **À partir de**: 16,00 $US - **Type de licence**: (Version gratuite disponible) - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Afrique du Sud, Albanie, Algérie, Allemagne, Andorre, Angola, Arabie saoudite, Argentine, Australie, Autriche, Azerbaïdjan, Bahamas, Bangladesh, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Cameroun, Canada et 88 de plus ## Fonctionnalités - API - Actions découlant d'un événement - Analyse des campagnes - Automatisation du marketing - Base de données de contacts - CAN-SPAM Compliance - Campagnes multicanales - Campagnes multiples - Ciblage comportemental - Création et conception de formulaires - Envoi de SMS en masse - Gestion de contenu - Gestion des abonnés - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des flux de travail - Gestion des leads - Gestion des modèles - Génération de leads - Intégration des médias sociaux - Marketing social - Messagerie bidirectionnelle - Messagerie planifiée - Mesure des performances - Mobile Optimization - Modèles d'e-mails - Modèles personnalisables - Pages de renvoi et formulaires web - Personnalisation - Personnalisation de messages - Planification des campagnes - Planification des campagnes - Profils de clients - ROI Tracking - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Recherche/Filtre - Réponses automatisées - Saisie de leads - Segmentation de la clientèle - Segmentation de leads - Suivi des campagnes - Suivi des clics - Suivi des conversions - Suivi des e-mails - Tableau de bord - Tableau de bord d'activités - Éditeur WYSIWYG ... et 21 fonctionnalités supplémentaires ## Intégrations (102 au total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... et 87 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support 24/7 (réponse directe) - Chat ## Category - [e-mail marketing](https://www.capterra.lu/directory/30013/email-marketing/software) ## Catégories connexes - [e-mail marketing](https://www.capterra.lu/directory/30013/email-marketing/software) - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [Logiciels de sms marketing](https://www.capterra.lu/directory/30842/sms-marketing/software) - [Content marketing](https://www.capterra.lu/directory/30796/content-marketing/software) - [Gestion des campagnes](https://www.capterra.lu/directory/30012/campaign-management/software) ## Logiciels similaires 1. [Brevo](https://www.capterra.lu/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.lu/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.lu/software/31898/constant-contact) — 4.3/5 (2912 reviews) 5. [ActiveCampaign](https://www.capterra.lu/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avis ### "J'ai dû passer à une autre alternative" — 5.0/5 > **Guillaume** | *7 mai 2025* | Design | Taux de recommandation : 9.0/10 > > **Avantages**: Campagnes email + SMS + push au même endroit, automatisations prêtes (abandons panier, post‑achat) qui se règlent vite, segmentation par comportement cliente, éditeur drag‑and‑drop propre et rapports clairs > > **Inconvénients**: Editeur SMS non dispo sur le free, options de personnalisation moins poussées que chez les gros, reporting succinct ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 octobre 2024* | Mode et vêtements | Taux de recommandation : 10.0/10 > > **Avantages**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Inconvénients**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 mars 2026* | Équipement et fournitures de bureau | Taux de recommandation : 9.0/10 > > **Avantages**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Inconvénients**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Utilisateur vérifié** | *14 janvier 2025* | Services et technologies de l'information | Taux de recommandation : 3.0/10 > > **Avantages**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Inconvénients**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 mars 2026* | Vente au détail | Taux de recommandation : 7.0/10 > > **Avantages**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Inconvénients**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- Page : 1/35\ Suivant: [Page suivante](https://www.capterra.lu/software/153508/omnisend?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/153508/omnisend) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Données structurées