---
description: Emarsys : qu'en pensent les utilisateurs ? Lisez les avis clients sur Emarsys, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg.
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title: Emarsys - Avis, notes, prix et abonnements - Capterra Luxembourg 2026
---

Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Emarsys](/software/156634/emarsys)

# Emarsys

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> Emarsys donne accès aux leaders du marketing digital et aux chefs d'entreprises à la seule plateforme d'engagement client omnicanal conçue pour accélérer les résultats business. 
> 
> Conclusion : 12 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise Emarsys ?

Retail, E-commerce et Travel

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.3/5** | 12 Avis |
| Simplicité | 4.0/5 | D'après l'ensemble des avis |
| Support client | 4.5/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.2/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: Emarsys
- **Pays**: Indianapolis, É.-U.
- **Fondé**: 2000

## Contexte commercial

- **Public cible**: 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Déploiement et plateformes**: Cloud, SaaS, web
- **Langues**: allemand, anglais, chinois, espagnol, français, russe, turc
- **Pays disponibles**: Allemagne, Argentine, Australie, Autriche, Bolivie, Chili, Chine, Colombie, France, Pérou, R.A.S. chinoise de Hong Kong, Royaume-Uni, Russie, Singapour, Turquie, Équateur, États-Unis

##  Fonctionnalités

- A/B Testing
- Actions découlant d'un événement
- Analyse des campagnes
- Automatisation du marketing
- CAN-SPAM Compliance
- Campagnes de drip marketing
- Carte de fidélité
- Cartes de fidélité
- Champs personnalisables
- Gestion des abonnements
- Gestion des abonnés
- Gestion des campagnes
- Gestion des contacts
- Gestion des e-mails
- Gestion des leads
- Gestion des modèles
- Gestion des promotions
- Gestion des récompenses
- Logiciels d'expérience client
- Marketing multicanal
- Marketing social
- Mobile Optimization
- Pages de renvoi et formulaires web
- Personnalisation
- Planification des campagnes
- Profils de clients
- ROI Tracking
- Rapports et analyses
- Real-Time Analytics
- Segmentation
- Segmentation de la clientèle
- Suivi comportemental
- Suivi de l'engagement
- Suivi des e-mails
- Suivi des visiteurs de sites web
- Tableau de bord d'activités
- Third-Party Integrations
- e-mail marketing
- Éditeur WYSIWYG

## Intégrations (3 au total)

- Adobe Commerce
- SAP Commerce Cloud
- Shopify Plus

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Support 24/7 (réponse directe)
- Chat

## Category

- [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software)

## Catégories connexes

- [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software)
- [e-mail marketing](https://www.capterra.lu/directory/30013/email-marketing/software)
- [Logiciels CDP (Customer Data Platform)](https://www.capterra.lu/directory/31334/customer-data-platform/software)
- [Logiciels de fidélisation client](https://www.capterra.lu/directory/10031/customer-loyalty/software)
- [Engagement des clients](https://www.capterra.lu/directory/30906/customer-engagement/software)

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## Avis

### "Un routeur de mail assez cher" — 3.0/5

> **Benjamin** | *1 juillet 2024* | Marketing et publicité | Taux de recommandation : 5.0/10
> 
> **Avantages**: La segmentations des clients est simple à mettre en place. La remontée des infos se fait également facilement.
> 
> **Inconvénients**: La plateforme n'est pas très intuitive. Compliqué par moment de faire ce que l'on souhaite.

-----

### "An outstanding E-marketing Tool" — 4.0/5

> **Sebastian** | *22 janvier 2019* | Production audiovisuelle | Taux de recommandation : 10.0/10
> 
> **Avantages**: First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce.&#10;&#10;In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.
> 
> **Inconvénients**: Sometimes the WebDokumentation is a bit tricky:-)
> 
> We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

-----

### "A solid eCommerce ESP" — 5.0/5

> **Utilisateur vérifié** | *21 mars 2020* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.
> 
> **Inconvénients**: The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.
> 
> Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

-----

### "Did not come through on what was promised" — 2.0/5

> **Rachel** | *12 février 2019* | Études de marché | Taux de recommandation : 2.0/10
> 
> **Avantages**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.
> 
> **Inconvénients**: Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

-----

### "Emarsys is great, if you know how to use it. It has a lot of strengths... but" — 4.0/5

> **Utilisateur vérifié** | *6 mars 2021* | Traduction et localisation | Taux de recommandation : 7.0/10
> 
> **Avantages**: It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.
> 
> **Inconvénients**: The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.
> 
> Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

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## Liens

- [Afficher sur Capterra](https://www.capterra.lu/software/156634/emarsys)

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