--- description: Adobe Audience Manager : qu'en pensent les utilisateurs ? Lisez les avis clients sur Adobe Audience Manager, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Adobe Audience Manager - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Gestion des données](/directory/31003/data-management/software) > [Adobe Audience Manager](/software/168311/adobe-audience-manager) # Adobe Audience Manager Canonical: https://www.capterra.lu/software/168311/adobe-audience-manager Page : 1/3\ Suivant: [Page suivante](https://www.capterra.lu/software/168311/adobe-audience-manager?page=2) > Système DMP qui permet aux annonceurs et aux éditeurs d'obtenir des vues exploitables, de créer des segments d'audience et de les vendre à des audiences ciblées. > > Conclusion : 31 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Adobe Audience Manager ? Conçu pour toutes les tailles d'entreprises, il s'agit d'un outil de gestion des données qui permet de créer et d'identifier la segmentation des clients et de l'utiliser sur tous les canaux. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 31 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 4.2/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.1/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.4/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Fondé**: 1982 ## Contexte commercial - **Public cible**: 2–10 - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: États-Unis ## Fonctionnalités - Analyse des comportements - Base de données de clients - Cartographie du parcours client - Ciblage du public - Contrôle de qualité des données - Gestion des campagnes - Gouvernance de l'information - Intégration de données - Outils d'analyse de données - Saisie et transfert de données - Visualisation de données ## Category - [Gestion des données](https://www.capterra.lu/directory/31003/data-management/software) ## Catégories connexes - [Gestion des données](https://www.capterra.lu/directory/31003/data-management/software) - [Logiciels de préparation des données](https://www.capterra.lu/directory/32747/data-preparation/software) - [Outils DMP (data management platform)](https://www.capterra.lu/directory/32261/data-management-platforms/software) ## Logiciels similaires 1. [Tableau](https://www.capterra.lu/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Domo](https://www.capterra.lu/software/119119/domo) — 4.3/5 (329 reviews) 3. [Alteryx Designer](https://www.capterra.lu/software/145696/alteryx-designer) — 4.8/5 (101 reviews) 4. [Adverity](https://www.capterra.lu/software/162524/datatap) — 4.5/5 (26 reviews) 5. [Nexla](https://www.capterra.lu/software/159398/nexla) — 4.9/5 (9 reviews) ## Avis ### "For large/complex project management, Asana is a huge help" — 5.0/5 > **Robby** | *15 février 2019* | Divertissement | Taux de recommandation : 8.0/10 > > **Avantages**: Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to. > > **Inconvénients**: The KanBan feature is nice but it could be improved to be on par with other standalone products. ----- ### "Highly functional with lots of use cases, limited usability for app ads & on the expensive side" — 4.0/5 > **Simon** | *24 septembre 2020* | Divertissement | Taux de recommandation : 7.0/10 > > **Avantages**: When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels. > > **Inconvénients**: It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners. > > Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA. Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings. ----- ### "Powerful solution but expensive" — 4.0/5 > **Utilisateur vérifié** | *6 novembre 2018* | Biens de consommation | Taux de recommandation : 5.0/10 > > **Avantages**: It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas. > > **Inconvénients**: It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it. ----- ### "I like the ability to customize reporting and review data in multiple formats" — 4.0/5 > **Marsha** | *7 mars 2018* > > **Avantages**: Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention. > > **Inconvénients**: One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business. ----- ### "Great Softeate" — 5.0/5 > **Utilisateur vérifié** | *4 mai 2021* | Mode et vêtements | Taux de recommandation : 10.0/10 > > **Avantages**: It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it. > > **Inconvénients**: Was all good, was nothing to hate on. Was fun > > Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead. ----- Page : 1/3\ Suivant: [Page suivante](https://www.capterra.lu/software/168311/adobe-audience-manager?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/168311/adobe-audience-manager) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées