--- description: Claravine : qu'en pensent les utilisateurs ? Lisez les avis clients sur Claravine, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Claravine - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Gouvernance de données](/directory/30854/data-governance/software) > [Claravine](/software/207532/claravine) # Claravine Canonical: https://www.capterra.lu/software/207532/claravine Page : 1/2\ Suivant: [Page suivante](https://www.capterra.lu/software/207532/claravine?page=2) > Claravine est une plateforme de données de pointe qui permet de normaliser, de gérer et de connecter les données à l'échelle de chaque équipe, système et canal. > > Conclusion : 23 utilisateurs lui ont donné la note de **4.4/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Claravine ? Les grandes entreprises de presque tous les secteurs d'activité peuvent tirer parti de la technologie de Claravine. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.4/5** | 23 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.7/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.2/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Claravine - **Pays**: Lehi, É.-U. ## Contexte commercial - **Public cible**: 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Australie, Canada, Nouvelle-Zélande, Royaume-Uni, États-Unis ## Fonctionnalités - Connecteurs de données - Contrôle de qualité des données - Contrôles/Permissions d'accès - Data discovery - Gestion de la conformité - Gestion des stratégies - Gouvernance de l'information - Importation et exportation de données - MDM (master data management) - Recherche/Filtre - Saisie et transfert de données - Suivi des campagnes - Synchronisation de données ## Intégrations (16 au total) - Adobe Analytics - Adobe Experience Manager - Adobe Workfront - Amazon S3 - AppsFlyer - Azure Blob Storage - Bitly - Branch - Google Ads - Google Analytics 360 - Google Campaign Manager 360 - Google Cloud Storage - Pinterest - QR Code Chimp - Snapchat for Business ... et 1 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique ## Category - [Gouvernance de données](https://www.capterra.lu/directory/30854/data-governance/software) ## Catégories connexes - [Gouvernance de données](https://www.capterra.lu/directory/30854/data-governance/software) - [Logiciels d'analyse marketing](https://www.capterra.lu/directory/31018/marketing-analytics/software) - [Logiciels d'attribution marketing](https://www.capterra.lu/directory/31081/marketing-attribution/software) - [Gestion des données](https://www.capterra.lu/directory/31003/data-management/software) - [Gestion des campagnes](https://www.capterra.lu/directory/30012/campaign-management/software) ## Logiciels similaires 1. 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[Talend Data Fabric](https://www.capterra.lu/software/118978/data-integration) — 4.3/5 (24 reviews) ## Avis ### "Easy to use" — 5.0/5 > **Melissa** | *25 novembre 2020* | Recherche | Taux de recommandation : 9.0/10 > > **Avantages**: Being able to create tracking codes quickly and efficiently really helps with my day to day tasks > > **Inconvénients**: It would be interesting to be able to see simple click reporting on the tracking we create ----- ### "The BEST tool for UTM generation and data governance\!" — 5.0/5 > **Meredith** | *24 novembre 2020* | Logiciels de construction | Taux de recommandation : 10.0/10 > > **Avantages**: I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics. > > **Inconvénients**: There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it. > > From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity\! ----- ### "How Did You Track Marketing Campaigns Globally BEFORE Claravine?" — 3.0/5 > **Michaela** | *21 novembre 2020* | Biotechnologie | Taux de recommandation : 7.0/10 > > **Avantages**: What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes. > > **Inconvénients**: What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit. > > Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns \& manage various channels, fields etc that caters to our needs. ----- ### "Huge unlock for enhanced marketing analysis" — 4.0/5 > **Hilary** | *17 novembre 2020* | Vente au détail | Taux de recommandation : 9.0/10 > > **Avantages**: The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake. > > **Inconvénients**: Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running. > > Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the \# of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally. ----- ### "Campaign Attribution / Governance at its BEST\!" — 5.0/5 > **Andy** | *18 novembre 2020* | Télécommunications | Taux de recommandation : 10.0/10 > > **Avantages**: Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour. > > **Inconvénients**: There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly. ----- Page : 1/2\ Suivant: [Page suivante](https://www.capterra.lu/software/207532/claravine?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/207532/claravine) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | ----- ## Données structurées