Mailchimp

Mailchimp

par Mailchimp

Qui utilise Mailchimp ?

Des entreprises de toutes tailles, des particuliers aux entreprises du Fortune 500. Gratuit pour les listes de jusqu'à 2 000 abonnés.

Description de Mailchimp

MailChimp est la plus grande plateforme de marketing automation au monde. Des millions de clients, des petites boutiques d'e-commerce aux grands commerces de détail en ligne, utilisent MailChimp pour s'exprimer dans le monde entier.

Informations sur Mailchimp

Mailchimp

http://www.mailchimp.com

Fondé en 2001

Prix de Mailchimp

Mailchimp est disponible à partir de 9,99 $US/mois. Mailchimp est disponible en version gratuite et propose un essai gratuit. Voir plus d'informations concernant le prix de Mailchimp ci-dessous.

À partir de

9,99 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Formation en ligne en direct

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Mailchimp - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion de la liste de diffusion
Gestion des abonnés
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Gestion d'équipe
Gestion des campagnes
Géolocalisation
Notifications basées sur les événements
Segmentation du public
Tests A/B
Accès mobile
Devis et offres
Gestion des tâches
Gestion du territoire
Intégration des médias sociaux
Intégration du chat interne
Intégration du marketing automation
Lead scoring
Segmentation
Stockage de documents
Système de calendrier et de rappel
e-mail marketing
Devis et offres
Gestion des tâches
Gestion du territoire
Intégration des médias sociaux
Intégration du marketing automation
Lead scoring
Lecture de cartes de visite et de badges
Messagerie instantanée
Prévision
Segmentation
Stockage de documents
Système de calendrier et de rappel
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
Collaboration
Engagement des clients
Gestion de contenu
Gestion de plusieurs comptes
Planification des publications
Rapports et analyses
Suivi des marques
Suivi des médias sociaux
Édition automatisée
Analytique
Correction en temps réel
Création de formulaires
Fonction de glisser-déposer
Gestion SEO
Modèles
Réactif
Tests A/B
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Ciblage comportemental
Ciblage du public
Ciblage géographique
Moteur de recommandations
Personnalisation
Reciblage des médias sociaux
Reciblage sur téléphones mobiles
Suivi des conversions
Tests A/B
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Mailchimp

Afficher 5 avis sur 12 316

Note globale
4.5/5
Facilité d'utilisation
4.4/5
Service client
4.2/5
Fonctionnalités
4.4/5
Rapport qualité-prix
4.4/5

Mailchimp is the end all be all...

Publié le 05/12/2019
Nate S.
Digital Creative Director
Marketing et publicité, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Mailchimp has allowed me to not only grow both my business' engaged clientele base, but also fans of my music and label! It's also allowed me to provide campaigns and reporting for my clients that are easy to understand and digest. With just social, it can be hard to cut through the saturation, but with email marketing, you're going directly to your Interested audience and able to create incentive for them to not only continue to engage, but to share with others. It's been truly amazing.

Avantages: The ease of use is off the charts. Aside from that, their pre-fab templates help you get you to market quickly, amazing analytics, integrations and flexibility, and incredible resources to help you learn and become an ESP pro. They make it easy to grow your audience with pop-up forms that can be integrated on your website, or separately, and make it a good point to stick to industry regulations. They're the most robust ESP on the market, and you shouldn't use anything else. Plus, their branding is just fun, and every now and then, they'll do something special for their customers (i.e. free socks and swag).

Inconvénients: There's nothing I dislike about Mailchimp. So long as they continue to grow the integrations and capacity to link with outside vendors and applications, they'll continue to rule the market.

A must-have for the start-up email marketer or business just starting in email marketing

Publié le 01/01/2020
Trevor A.
Product Owner, CRO Services
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I went from doing 0 email marketing, to being very competent in email marketing with Mailchimp. From Day 1 until Year 2+, I keep discovering new tools and features within the platform that allow me to grow clients and their businesses. With the new features that mailchimp keeps adding in as well, I think they're going to stick around for a long while.

Avantages: Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Inconvénients: Two things: 1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed. 2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

My Go-to for email marketing

Publié le 24/01/2020
Jeremiah P.
Owner
Mode et vêtements, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
4/5
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Mailchimp has been my go-to for 5+ years and I see no reason to change that now. It's simple, easy-to-use, and affordable. I also care about who I work with. From what I can see as an outsider looking in, they have a great company culture. I once found a mistake in their API documentation and they sent me a free t-shirt! Most companies aren't willing to spend money just to say thanks, and I think that says something about the culture and character of the company.

Avantages: Easy to setup: I've used Mailchimp in the launch of dozens of brands and digital products. Mailchimp is so easy to setup; I can literally have an account up and running, collecting email addresses within 20 minutes. Great free option: One of my favorite things about Mailchimp is the fact that you get up to 2,000 contacts for free. Having that as an option (particularly for new businesses) is absolutely critical in making sure you can measure ROI from the platform before you start investing a lot of money. Easy to use: Mailchimp's forms, email templates, list management, etc. is all so simple. In the rare case you can't do something you want via the Mailchimp admin, it can probably be done via the API. Mailchimp has also done an exceptional job of integrating with 3rd party platforms to make sure you can easily maximize your email collection. More than just email marketing: In the last few years Mailchimp has started offering additional features outside of email campaigns, like Facebook ads and card mailing services. I personally don't think they're as good as Mailchimp's email service, but I am sure they'll improve over time.

Inconvénients: In the last couple of years Mailchimp has made some changes to their pricing structure that I don't particularly love: 1) Pay as you go features have become more limited compared to their monthly plans.
2) Monthly rates have increased (although that's bound to happen at some point).
3) They now include some social platform contacts in your allotted contacts (i.e. you pay for them like they're email contacts).
As well, Mailchimp automatically increases your bill when you cross over your plan subscriber threshold. I'm not a huge fan of that, but I suppose I prefer it to them just disabling collection of new contacts.

Don't Sleep on the Monkey, its Bananas!!!

Publié le 25/11/2019
Kenyon C.
Creative manager
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
3/5
Note globale
3/5
Facilité d'utilisation
2/5
Fonctionnalités
3/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Avantages: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Inconvénients: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

A safe option

Publié le 08/01/2020
Dayley S.
Website & Marketing Manager
Produits pharmaceutiques, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4/5
Facilité d'utilisation
3/5
Fonctionnalités
4/5
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I have never had any problems with MailChimp. Its been quite easy to setup with minimal steps required. I did have to contact the customer service team on one occasion and they replied promptly and direct to the point with a solution. So my experience with both the software and their team have been great.

Avantages: Widely used and can be integrated easily into other software such as QuickBooks, Xero, WooCommerce, Shopify, Inventory systems and many others. MailChimp gives the user the options of many different emails output depending on the circumstances. For example; newly registered user emails, newsletters, abandoned cart emails, if a customer hasn't made a purchase in a while or hasn't returned to your site in some time, which are all great for reminding the customer of your existence, and gaining that lost customer back! The form builder is pretty easy to use, and also gives you a copy & paste option of the code afterwards so it can be easily implemented into your website.

Inconvénients: You are limited with the styles of emails you can send to your customers. You can fully design your emails from scratch, but regarding the features you can place within the emails, it is kinda limited compared to other software. This would includes things like which items were abandoned when sending the customers an abandoned cart email. Or showing which items still remain in the customers 'Wishlist' if they haven't purchased the items yet and haven't been on the website for some time. I am not a big fan of the MailChimp logo at the bottom of every email sent to the customers.