--- description: Meltwater : qu'en pensent les utilisateurs ? Lisez les avis clients sur Meltwater, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Meltwater - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Outils de relations presse](/directory/10033/public-relations/software) > [Meltwater](/software/123153/meltwater) # Meltwater Canonical: https://www.capterra.lu/software/123153/meltwater Page: 1 / 5\ Suivant: [Next page](https://www.capterra.lu/software/123153/meltwater?page=2) > Des outils qui permettent aux professionnels du marketing, des communications et des relations publiques de surveiller, d'analyser et d'influencer le monde qui les entoure. > > Verdict: Rated **4.0/5** by 96 users. Top-rated for **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Meltwater ? Solution SaaS qui aide les professionnels de la communication de tous les secteurs à créer des stratégies de marketing numérique pour surveiller les contenus des réseaux sociaux et gérer le marketing d'influence. ## Quick Stats & Ratings | Metric | Notation | Detail | | **Note globale** | **4.0/5** | 96 Avis | | Simplicité | 4.0/5 | Based on overall reviews | | Support client | 3.7/5 | Based on overall reviews | | Rapport qualité-prix | 3.4/5 | Based on overall reviews | | Fonctionnalités | 4.0/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Meltwater - **Pays**: San Francisco, Norvège - **Founded**: 2001 ## Commercial Context - **Type de licence**: (Essai gratuit) - **Prix**: Prix sur demande - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000 - **Deployment & Platforms**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile) - **Langues**: allemand, anglais, chinois, espagnol, français, irlandais, italien, japonais, norvégien, néerlandais, portugais, suédois - **Available Countries**: Allemagne, Chine, Espagne, Finlande, France, Italie, Japon, Norvège, Suède ## Fonctionnalités - API - Alertes/Notifications - Analyse de la concurrence - Analyse des campagnes - Analyse des comportements - Analyse des sentiments - Analyse des tendances - Base de données de contacts - Campagnes multiples - Collecte de données multicanal - Contenu dynamique - Distribution d'e-mails - Découverte d'influenceurs - Engagement des clients - Filtrage des mots-clés - Gestion de contenu - Gestion de l'é-réputation - Gestion de plusieurs comptes - Gestion des campagnes - Gestion des canaux - Gestion des commentaires négatifs - Gestion des relations avec les influenceurs - Gestion des réponses - Importation et exportation de données - Marketing multicanal - Media Monitoring - Mesure des performances - Monitoring - Outils de collaboration - ROI Tracking - Rapports et analyses - Rapports personnalisables - Real-Time Analytics - Real-Time Notifications - Recherche/Filtre - Rédacteur de communiqués de presse - Segmentation de la clientèle - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Suivi des indicateurs clés de performance - Suivi des mots-clés - Suivi des médias sociaux - Suivi des promoteurs - Surveillance des sites web - Tableau de bord - Tableau de bord d'activités - Third-Party Integrations - Visualisation de données - Web analytics ... and 18 more features ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Outils de relations presse](https://www.capterra.lu/directory/10033/public-relations/software) ## Catégories connexes - [Outils de relations presse](https://www.capterra.lu/directory/10033/public-relations/software) - [Outils de veille concurrentielle](https://www.capterra.lu/directory/30539/competitive-intelligence/software) - [Gestion de l'é-réputation](https://www.capterra.lu/directory/30750/reputation-management/software) - [Outils pour community manager](https://www.capterra.lu/directory/30781/social-media-marketing/software) - [Gestion des médias sociaux](https://www.capterra.lu/directory/30939/social-media-management/software) ## Logiciels similaires 1. 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Can be expensive in terms of number of seats and/or tools used. > > We use Meltwater primarily for social media monitoring as well as for building media lists for our clients. ----- ### "One tool that does almost everything we need" — 4.0/5 > **DeDe** | *30 octobre 2020* | Équipements publics | Recommendation rating: 8.0/10 > > **Avantages**: The dashboard for easy monitoring of our media and social coverage. > > **Inconvénients**: They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra. > > We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot. ----- ### "Disappointing Tool, More Disappointing Support & Client "Success"" — 1.0/5 > **Abe** | *31 janvier 2023* | Logiciels | Recommendation rating: 0.0/10 > > **Avantages**: The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised. > > **Inconvénients**: As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for. > > From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a \[sensitive content hidden\] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or ----- ### "Great for customer engagement and as CRM tool" — 4.0/5 > **Rameez** | *12 juin 2019* | Vente au détail | Recommendation rating: 8.0/10 > > **Avantages**: The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum. > > **Inconvénients**: I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial. > > For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done. ----- ### "Solid product" — 4.0/5 > **Tabytha** | *2 janvier 2025* | Enseignement supérieur | Recommendation rating: 6.0/10 > > **Avantages**: Ease of use, good customer support, and good features. > > **Inconvénients**: I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater. > > Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us\! ----- Page: 1 / 5\ Suivant: [Next page](https://www.capterra.lu/software/123153/meltwater?page=2) ## Links - [View on Capterra](https://www.capterra.lu/software/123153/meltwater) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | sv | | ----- ## Structured Data