--- description: VWO Testing : qu'en pensent les utilisateurs ? Lisez les avis clients sur VWO Testing, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: VWO Testing - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Tests A/B](/directory/30896/ab-testing/software) > [VWO Testing](/software/147639/visual-website-optimizer) # VWO Testing Canonical: https://www.capterra.lu/software/147639/visual-website-optimizer Page : 1/5\ Suivant: [Page suivante](https://www.capterra.lu/software/147639/visual-website-optimizer?page=2) > Outil de test A/B pour l'optimisation du site web et du taux de conversion. Les fonctionnalités comprennent le ciblage, la personnalisation et l'analyse. > > Conclusion : 91 utilisateurs lui ont donné la note de **4.5/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise VWO Testing ? Commerces de détail en ligne, entreprises SaaS, sites de voyage, médias/maisons d'édition, sites web de divertissement, sites de soins de santé et agences desservant ces secteurs d'activité. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.5/5** | 91 Avis | | Simplicité | 4.3/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Wingify - **Pays**: Delhi, Inde - **Fondé**: 2009 ## Contexte commercial - **Type de licence**: (Essai gratuit) - **Public cible**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Allemagne, Australie, Canada, Chine, Espagne, Inde, Japon, Pays-Bas, Royaume-Uni, États-Unis ## Fonctionnalités - A/B Testing - API - Analyse d'entonnoir - Analyse des recherches utilisateurs - Analyse statistique - Analytique - Annotations - Ciblage comportemental - Ciblage du public - Enquêtes et feedback - Fonction de glisser-déposer - Heatmaps - Importation et exportation de données - Mesure des performances - Modèles personnalisables - Parcours utilisateur - Rapports de trafic web - Rapports et analyses - Rapports et statistiques - Real-Time Data - Split testing - Suivi comportemental - Suivi de l'engagement - Suivi des interactions entre utilisateurs - Suivi des visiteurs - Tests d'utilisation - Tests multivariés - Third-Party Integrations - Visualisation de données - Web analytics - Éditeur visuel ## Intégrations (14 au total) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Tests A/B](https://www.capterra.lu/directory/30896/ab-testing/software) ## Catégories connexes - [Tests A/B](https://www.capterra.lu/directory/30896/ab-testing/software) - [Plateformes d'expérience digitale (DXP)](https://www.capterra.lu/directory/32817/digital-experience-platforms-%28dxp%29/software) - [Outils de heatmap](https://www.capterra.lu/directory/30977/heatmap/software) - [Logiciels de landing pages](https://www.capterra.lu/directory/30844/landing-page/software) - [Logiciels de web analytics](https://www.capterra.lu/directory/30073/web-analytics/software) ## Logiciels similaires 1. [Mida.so](https://www.capterra.lu/software/1058588/mida-so) — 4.6/5 (43 reviews) 2. [Instapage](https://www.capterra.lu/software/141695/instapage) — 4.5/5 (365 reviews) 3. [Croct](https://www.capterra.lu/software/1052152/croct) — 4.9/5 (13 reviews) 4. [Unbounce](https://www.capterra.lu/software/145639/unbounce) — 4.5/5 (257 reviews) 5. [Mixpanel](https://www.capterra.lu/software/158740/mixpanel) — 4.5/5 (145 reviews) ## Avis ### "Happy customer for 15+ years\!" — 5.0/5 > **Theresa** | *27 février 2025* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. > > **Inconvénients**: I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. > > Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. ----- ### "VWO Review from Digital Marketing Expert" — 4.0/5 > **Conor** | *7 novembre 2024* | Marketing et publicité | Taux de recommandation : 7.0/10 > > **Avantages**: VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. > > **Inconvénients**: The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. > > Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. ----- ### "Don't waste your money. It' better Google Optimize" — 2.0/5 > **Alessandro** | *7 juin 2021* | Marketing et publicité | Taux de recommandation : 1.0/10 > > **Avantages**: The support is kindly even if they were not able to solve the bugs > > **Inconvénients**: A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. ----- ### "Well worth the investment\!" — 5.0/5 > **Trevor** | *16 décembre 2019* | Marketing et publicité | Taux de recommandation : 10.0/10 > > **Avantages**: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. > > **Inconvénients**: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. > > VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. ----- ### "Exceptional detail in data and tracking research to insights" — 5.0/5 > **Samy** | *17 décembre 2019* | Marketing et publicité | Taux de recommandation : 9.0/10 > > **Avantages**: I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests > > **Inconvénients**: I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running > > We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction. ----- Page : 1/5\ Suivant: [Page suivante](https://www.capterra.lu/software/147639/visual-website-optimizer?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/147639/visual-website-optimizer) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées