---
description: Similarweb : qu'en pensent les utilisateurs ? Lisez les avis clients sur Similarweb, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb - Avis, notes, prix et abonnements - Capterra Luxembourg 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de web analytics](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro)

# Similarweb

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> Une société d'information sur le marché numérique utilisée par 100 000 entreprises pour des informations stratégiques globales portant sur plusieurs appareils.
> 
> Conclusion : 251 utilisateurs lui ont donné la note de **4.6/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**.

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## Présentation

### Qui utilise Similarweb ?

SimilarWeb est une société mondiale de renseignements sur le marché inter-appareils utilisée par 100 000 entreprises dans le monde pour découvrir, décider et déployer leur stratégie numérique.

## Statistiques et notes

| Métrique | Notation | En détail |
| **Note globale** | **4.6/5** | 251 Avis |
| Simplicité | 4.6/5 | D'après l'ensemble des avis |
| Support client | 4.4/5 | D'après l'ensemble des avis |
| Rapport qualité-prix | 4.2/5 | D'après l'ensemble des avis |
|  Fonctionnalités | 4.5/5 | D'après l'ensemble des avis |
| Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: Similarweb
- **Fondé**: 2007

## Contexte commercial

- **À partir de**: 125,00 $US
- **Type de licence**:  (Version gratuite disponible) (Essai gratuit)
- **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur)
- **Langues**: allemand, anglais, chinois, espagnol, français, italien, japonais, néerlandais, portugais, russe, suédois, tchèque
- **Pays disponibles**: Allemagne, Australie, Brésil, Canada, Chine, Corée du Sud, Espagne, France, Inde, Japon, Mexique, Pays-Bas, Royaume-Uni, Singapour, Taïwan, Émirats arabes unis, États-Unis

##  Fonctionnalités

- Alertes/Notifications
- Analyse de la concurrence
- Analyse des campagnes
- Analyse visuelle
- Base de données de contacts
- Campagnes multiples
- Collecte de données multicanal
- Comptabilité de portefeuille
- Distribution multicanal
- Gestion SEO
- Gestion de l'expérience client
- Gestion de la communication
- Gestion des audits
- Gestion des campagnes
- Gestion des canaux
- Gestion des contacts
- Gestion des métadonnées
- Importation et exportation de données
- Marketing multicanal
- Mesure des performances
- Modèles personnalisables
- Monitoring
- Outils de recherche de mots-clés
- Pages de renvoi et formulaires web
- Personnalisation
- Planification des campagnes
- Prise en charge de plusieurs langues
- Publishing/Sharing
- ROI Tracking
- Rapports de trafic web
- Rapports et analyses
- Rapports et statistiques
- Rapports personnalisables
- Real-Time Analytics
- Recherche/Filtre
- SEO Audit
- Segmentation de la clientèle
- Sources de données multiples
- Suivi de l'engagement
- Suivi de position Google
- Suivi des campagnes
- Suivi des conversions
- Suivi des interactions
- Suivi des mots-clés
- Suivi des visiteurs
- Suivi du temps passé sur le site
- Surveillance des sites web
- Tableau de bord
- Visualisation de données
- Web analytics

... et 22 fonctionnalités supplémentaires

## Intégrations (7 au total)

- Amazon S3
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Snowflake

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support 24/7 (réponse directe)
- Chat

## Category

- [Logiciels de web analytics](https://www.capterra.lu/directory/30073/web-analytics/software)

## Catégories connexes

- [Logiciels de web analytics](https://www.capterra.lu/directory/30073/web-analytics/software)
- [Logiciels d'intelligence artificielle](https://www.capterra.lu/directory/30938/artificial-intelligence/software)
- [Outils de référencement](https://www.capterra.lu/directory/31557/website-optimization-tools/software)
- [Logiciels PPC (Pay Per Click)](https://www.capterra.lu/directory/30967/ppc/software)
- [Logiciels d'analyse des réseaux sociaux](https://www.capterra.lu/directory/31655/social-media-analytics-tools/software)

##  Logiciels similaires

1. [Lucky Orange](https://www.capterra.lu/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Semrush](https://www.capterra.lu/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [Screpy](https://www.capterra.lu/software/209021/screpy) — 4.8/5 (236 reviews)
4. [Looker](https://www.capterra.lu/software/169053/looker) — 4.5/5 (282 reviews)
5. [AccuRanker](https://www.capterra.lu/software/149278/accuranker) — 4.9/5 (330 reviews)

## Avis

### "Must Have For Every Site" — 5.0/5

> **ANDREY** | *5 novembre 2025* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: One of the most valuable softwares in my tool box for competitor analysis and helping rank my site. I am able to collect data quickly and pass it on to other members on my team.
> 
> **Inconvénients**: I can't really complain about anything, I have used similarweb for over 10 years now and use it for nearly every project.

-----

### "Similarweb is the leading industry market intelligence tool" — 5.0/5

> **Ben** | *9 septembre 2025* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed.
> 
> **Inconvénients**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well.
> 
> Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools.

-----

### "Review of Similarweb" — 3.0/5

> **Sahib** | *9 juillet 2024* | Marketing et publicité | Taux de recommandation : 3.0/10
> 
> **Avantages**: Has tons of information shown on the platform
> 
> **Inconvénients**: Not the most intuitive product out there

-----

### "SimilarWeb Provides Robust Data Intelligence & Insights" — 5.0/5

> **Brian** | *24 décembre 2025* | Produits pharmaceutiques | Taux de recommandation : 8.0/10
> 
> **Avantages**: SimilarWeb is an extremely comprehensive platform for digital landscape insights.  It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights. In my experience there is no other platform that comes close from a data robustness perspective.
> 
> **Inconvénients**: There are inherent data accuracy limitations, although all similar tools face the same ones. The data should be taken with a grain of salt and used directionally as opposed to literally. There is huge number of sections within the platform which can make it challenging to navigate at times, but the search feature and customer service are very helpful.
> 
> Overall my experience has been positive. It is relatively intuitive to navigate, is frequently updated, and provides valuable insights across a broad spectrum of digital activity.

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### "Ideal lead intelegence for Web-Tech solutions" — 5.0/5

> **Yuri** | *2 septembre 2025* | Marketing et publicité | Taux de recommandation : 10.0/10
> 
> **Avantages**: The Similarwebs platform is very intuitive and helpful.&#10;It helped me connect the dots with existing partners, as well as better qualify leads using the competitors' table.
> 
> **Inconvénients**: Overall, my experience is great with their product.&#10;If I had to put a finger over an area that might've been improved, it might be revolting the signal's accuracy and its meaning.
> 
> I'm very happy with their solution and the challenge they're aiming to overcome.&#10;Looking forward to seeing how they could further expand in the digital Ad-Tech market, to further develop our operations with them.

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## Liens

- [Afficher sur Capterra](https://www.capterra.lu/software/148472/similarweb-pro)

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