---
description: Brand24 : qu'en pensent les utilisateurs ? Lisez les avis clients sur Brand24, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brand24 - Avis, notes, prix et abonnements - Capterra Luxembourg 2026
---

Breadcrumb: [Accueil](/) > [Logiciels de marketing avec IA](/directory/34136/ai-marketing-tools/software) > [Brand24](/software/149054/brand24)

# Brand24

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> Accès instantané aux évocations concernant votre marque sur le web.
> 
> Verdict: Rated **4.7/5** by 253 users. Top-rated for **Probabilité de recommander le produit**.

-----

## Présentation

### Qui utilise Brand24 ?

Brand24 s'adresse aux petites et moyennes marques dans le monde entier pour identifier et analyser les conversations en ligne pertinentes à leur entreprise afin d'obtenir des informations sur les clients, d'accroître leur satisfaction et les ventes.

## Quick Stats & Ratings

| Metric | Notation | Detail |
| **Note globale** | **4.7/5** | 253 Avis |
| Simplicité | 4.7/5 | Based on overall reviews |
| Support client | 4.8/5 | Based on overall reviews |
| Rapport qualité-prix | 4.5/5 | Based on overall reviews |
|  Fonctionnalités | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Probabilité de recommander le produit) |

## À propos de l'éditeur

- **Société**: Brand24
- **Pays**: Wroc¿aw, Pologne
- **Founded**: 2011

## Commercial Context

- **À partir de**: 199,00 $US
- **Type de licence**:  (Essai gratuit)
- **Target Audience**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000
- **Deployment & Platforms**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur), Chromebook (ordinateur), Android (mobile), iPhone (mobile), iPad (mobile)
- **Langues**: allemand, anglais, danois, espagnol, finnois, français, indonésien, italien, norvégien, néerlandais, polonais, portugais, suédois, tchèque, turc
- **Available Countries**: Afrique du Sud, Allemagne, Anguilla, Antigua-et-Barbuda, Argentine, Aruba, Australie, Bahamas, Barbade, Belgique, Belize, Bermudes, Bolivie, Brésil, Canada, Chili, Chine, Colombie, Costa Rica, Cuba and 55 more

##  Fonctionnalités

- Analyse de la concurrence
- Analyse des campagnes
- Analyse des sentiments
- Analyse des tendances
- Analyse visuelle
- Ciblage du public
- Collecte de données multicanal
- Découverte d'influenceurs
- Engagement des clients
- Gestion de l'expérience client
- Gestion de l'é-réputation
- Gestion de projets
- Gestion des campagnes
- Gestion des contacts
- Gestion des réponses
- Hashtag Tracking
- Intégration des médias sociaux
- Media Monitoring
- Mesure des performances
- Monitoring
- Notification en cas d'avis émis
- Outils de collaboration
- Rapports et analyses
- Rapports et statistiques
- Rapports personnalisables
- Real-Time Notifications
- Recherche/Filtre
- Suivi de l'engagement
- Suivi de la presse
- Suivi des marques
- Suivi des mots-clés
- Suivi des médias sociaux
- Suivi des promoteurs
- Surveillance des avis émis
- Surveillance des concurrents
- Tableau de bord

## Integrations (1 total)

- Slack

## Ressources d'aide

- Service client/e-mail
- FAQ/forums
- Base de connaissances
- Support téléphonique
- Chat

## Category

- [Logiciels de marketing avec IA](https://www.capterra.lu/directory/34136/ai-marketing-tools/software)

## Catégories connexes

- [Logiciels de marketing avec IA](https://www.capterra.lu/directory/34136/ai-marketing-tools/software)
- [Gestion de l'é-réputation](https://www.capterra.lu/directory/30750/reputation-management/software)
- [Suivi des médias sociaux](https://www.capterra.lu/directory/31028/social-media-monitoring/software)
- [Logiciels de marketing d'influence](https://www.capterra.lu/directory/31337/influencer-marketing/software)
- [Gestion des médias sociaux](https://www.capterra.lu/directory/30939/social-media-management/software)

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3. [Hootsuite](https://www.capterra.lu/software/121701/hootsuite) — 4.4/5 (3794 reviews)
4. [Agorapulse](https://www.capterra.lu/software/123971/agorapulse) — 4.6/5 (713 reviews)
5. [Sprout Social](https://www.capterra.lu/software/121447/sprout-social) — 4.4/5 (605 reviews)

## Avis

### "Growth Hacking Manage" — 5.0/5

> **Bartłomiej** | *10 juillet 2025* | Matériel informatique | Recommendation rating: 9.0/10
> 
> **Avantages**: I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image.
> 
> **Inconvénients**: Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful.
> 
> Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support.

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### "Great platform backed by outstanding post-sales support" — 5.0/5

> **Eduardo** | *29 mai 2025* | Biens de consommation | Recommendation rating: 10.0/10
> 
> **Avantages**: The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way.
> 
> **Inconvénients**: At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually.
> 
> My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference.

-----

### "Good but can be much better" — 3.0/5

> **Eli** | *7 juillet 2025* | Marketing et publicité | Recommendation rating: 6.0/10
> 
> **Avantages**: The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it
> 
> **Inconvénients**: I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years
> 
> could have been better if we had that call i requested for because the request from my client was very specific

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### "Brand24 is great\!" — 5.0/5

> **Dana** | *5 janvier 2026* | Marketing et publicité | Recommendation rating: 9.0/10
> 
> **Avantages**: I like the responsiveness of the team, from \[sensitive content hidden\]&#10;. They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster.
> 
> **Inconvénients**: I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited)
> 
> 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier.

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### "Wish you could capture the true reach of mentions" — 4.0/5

> **Ndimbumi** | *21 juillet 2025* | Gestion d'organisme à but non lucratif | Recommendation rating: 9.0/10
> 
> **Avantages**: The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great
> 
> **Inconvénients**: The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions.
> 
> Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access.

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## Links

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