Kangaroo Rewards

Commentaires: Customer retention is very vital to several businesses. Many people hate how cell phone service companies always try to market to get new customers into contracts while neglecting their long time customers and not providing the best service/deals/etc. I see the majority of my sales from 80% as returning customers. So it's important to me to keep reminding them that I should be a destination for their shopping. The rewards does a great deal to keep bringing people back to me while I utilize social media to attract new customers.

Avantages: I love how Kangaroo Rewards integrates with my Lightspeed POS system. It is very straightforward and easy to use. I can customize how my customers receive points/rewards/bonuses and more! It feature automatic campaigns that reach out to my at-risk customers that reminds them that I still should be part of their shopping experience/reminders. I like the support the company gives to the users. They are always willing to improve the rewards system and also willing to listen to make changes that I find not useful/difficult/confusing. We are part of the top 5 users of Kangaroo Rewards in the franchise that I am in and it's been a great experience so far!

Inconvénients: My major complaint to the company was the layout on the administrator's website. I find it very difficult to navigate and find exactly what I need. Some of the self-service FAQ's have been down for a bit but they are finally back up. At a conference I attended, Kangaroo Rewards assured to me that there is an update coming and will be available soon that addresses all my concerns! So it's exciting to see that they are listening to user feedback.

Avantages: The biggest advantage is that it is fully integrated with Lightspeed POS and E-comm. So, it helps us to create a seamless customer experience. The basic features, such as tracking customer purchase history in analytics and being able to send offers to all of the customers, works at least as well as other loyalty programs.

Inconvénients: A lot of the additional features promised, such as being able to do targeted campaigns based on purchase history and promotions based on category, don't work as promised. The software doesn't capture the information necessary to do targeted campaigns. And, when you try to do a promotion based on a category, you can't select the category from Lightspeed. You have to tag all of the products, which is a lot of extra work.

Commentaires: We love having an easy loyalty program that is really good. I like how we've been able to customize it for our slowest day (Wednesdays) to give more points. I am able to reach someone quickly in customer service when I need to.

Avantages: No app is required! This is huge to customers and has encouraged many people to join it. I like that it is based on phone number as well because I think that is easier for people to remember than an email. I love the features with the text/email blast options.

Inconvénients: We have been integrating this into our new point of sale system from our old point of sale. We've run into some issues with points/settings not correctly transferring over. I also wish there was a more efficient way to show points on the receipt- right now points are only shown if you replace the notes section in the point of sale. This is more of an integration issue that I hope can be worked out.

Commentaires: We are able to easily and effectively manage our customer loyalty program. Our customers are happy and our staff are happy!

Avantages: - Very easy and intuitive for the staff to use at the sales counter.
- They are integrated with Lightspeed Retail.
- The development team is very receptive to suggestions and feedback.
- We have the ability to have "automatic" discounts and offers for our loyalty members, and the staff don't have to think about it or remember them!
- We can send marketing through Kangaroo, which has the potential to eliminate our current email marketing provider
- The price is fair

Inconvénients: - They don't have full access to Lightspeed's API, so there are limitations on the offers that we can offer to our customers automatically. The program has so many offers available, but they can't integrate into Lightspeed yet.
- We aren't able to show the customer's current points balance on the sales screen yet (because doing so overwrites the customer's notes)
- The user interface in the admin portal is slow(ish) to respond
- When updating points balances, there isn't a way to note the reason

Avantages: Easy to setup
UX is straightforward
affordable

Inconvénients: Design of the UX
How it needs to be administered using the tablet and not on the PC
Backend isn't as straightforward as I would like - newsletters aren't user friendly