Qui utilise Moz Pro ?

SEO-focused agencies and in-house marketing teams.

Description de Moz Pro

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month with the option of a free 30-day trial.

Informations sur Moz Pro

Moz

https://moz.com

Fondé en 2004

Prix de Moz Pro

Moz Pro n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Moz Pro est disponible à partir de 99,00 $US/mois.

À partir de

99,00 $US/mois

Version gratuite

Non

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

En ligne

Moz Pro - Fonctionnalités

Logiciels d'analyse marketing
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse des concurrents
Audit
Gestion de contenu
Gestion des liens
Intégration de Google Analytics
Localisation
Mots-clés mobiles
Outils de recherche de mots-clés
Suivi des mots-clés
Suivi des rangs
Tableau de bord
Tests A/B
Distribution
Gestion de projets
Gestion des campagnes
Gestion des changements
Gestion des flux de travail
Gestion des œuvres d'art
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site
Alertes des sections problématiques
Analyse des concurrents
Gestion de contenu
Gestion des liens
Mesure des performances
Outils de recherche de mots-clés

Avis sur Moz Pro

Afficher 5 avis sur 262

Note globale
4,4/5
Facilité d'utilisation
4,3/5
Service client
4,5/5
Fonctionnalités
4,3/5
Rapport qualité-prix
4,1/5
Joshua T.
Digital Marketing Specialist
Internet, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 04/05/2019

"Moz Local is a MUST for any small business owner"

Commentaires: I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Avantages: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Inconvénients: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

  • Provenance de l'utilisateur 
  • Publié le 04/05/2019
Amy S.
Marketing Consultant
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 30/07/2019

"A great high-level SEO platform for Marketing Executives"

Commentaires: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Avantages: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Inconvénients: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

  • Provenance de l'utilisateur 
  • Publié le 30/07/2019
Utilisateur vérifié
Test Engineer
Logiciels, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 31/03/2020

"Moz can be good if it is accurate."

Commentaires: The experience has been good initially but as we increased our activity we had to move away from Moz

Avantages: Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate. Priced pretty low and with free version the organizations can also extract some value.

Inconvénients: As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 31/03/2020
David h. D.
North America Content Lead
Services et technologies de l'information, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 28/05/2018

"Search Engine Optimization (SEO) tool with basic features"

Avantages: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Inconvénients: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 28/05/2018
Sundeep G.
WaveMaker Consultant
Logiciels, 51-200 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 30/03/2020

"Moz is good but it can be better."

Commentaires: As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this.

Avantages: The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable.

Inconvénients: If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 30/03/2020