--- description: Braze : qu'en pensent les utilisateurs ? Lisez les avis clients sur Braze, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Braze - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Braze](/software/155423/appboy) # Braze Canonical: https://www.capterra.lu/software/155423/appboy Page : 1/8\ Suivant: [Page suivante](https://www.capterra.lu/software/155423/appboy?page=2) > Braze (anciennement Appboy) est une plateforme d'engagement tout au long du cycle de vie qui crée des liens forts entre les gens et les marques qu'ils aiment. > > Conclusion : 168 utilisateurs lui ont donné la note de **4.7/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Braze ? Braze s'adresse aux entreprises de différentes tailles qui souhaitent optimiser leurs relations clients et renforcer la fidélisation des clients à l'aide de la plateforme et de ses campagnes multicanaux. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.7/5** | 168 Avis | | Simplicité | 4.5/5 | D'après l'ensemble des avis | | Support client | 4.5/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 4.4/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.6/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 90% | (9/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Braze - **Entreprise fondée en**: 2011 ## Contexte commercial - **Type de licence**: (Essai gratuit) - **Public cible**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais, coréen, espagnol, français, japonais, portugais brésilien - **Pays disponibles**: Allemagne, Arabie saoudite, Australie, Indonésie, Malaisie, Nouvelle-Zélande, Philippines, R.A.S. chinoise de Hong Kong, Royaume-Uni, Singapour, Thaïlande, Émirats arabes unis, États-Unis ## Fonctionnalités - A/B Testing - Actions découlant d'un événement - Analyse des campagnes - App Notifications - Automatisation du marketing - Campagnes de drip marketing - Campagnes multiples - Cartographie du parcours client - Communication multicanal - Engagement des clients - Gestion de contenu - Gestion de la communication - Gestion des abonnés - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des e-mails - Gestion des modèles - Historique des clients - Logiciels d'expérience client - Marketing multicanal - Mobile Optimization - Modèles personnalisables - Notifications push - Notifications web - Pages de renvoi et formulaires web - Personnalisation - Planification des campagnes - Planification des campagnes - ROI Tracking - Rapports et analyses - SMS Notifications - Segmentation - Segmentation de la clientèle - e-mail marketing - Éditeur WYSIWYG ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances ## Category - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) ## Catégories connexes - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [e-mail marketing](https://www.capterra.lu/directory/30013/email-marketing/software) - [Logiciels de marketing mobile](https://www.capterra.lu/directory/31308/mobile-marketing/software) - [Engagement des clients](https://www.capterra.lu/directory/30906/customer-engagement/software) - [Notifications push](https://www.capterra.lu/directory/30969/push-notifications/software) ## Logiciels similaires 1. 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[MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2259 reviews) ## Avis ### "Service client en un clic" — 5.0/5 > **Utilisateur vérifié** | *23 décembre 2024* | Textile | Taux de recommandation : 9.0/10 > > **Avantages**: Dans la commerce electrinque, il Recible les utilisateurs, envoie des offres personnalisées et des rappels d’abandon de panier. > > **Inconvénients**: les couleurs de l'interface, j'aurai aimé descouleurs plus attractives. > > On utilise Braze dans la commerce électronique, Il fournit un traitement des données en temps réel, nous permettant d’envoyer des messages opportuns et pertinents aux utilisateurs en fonction du comportement immédiat, comme l’abandon de panier ou les déclencheurs d’activité. ----- ### "Great marketing automation tool" — 5.0/5 > **Noga** | *8 août 2025* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. > > **Inconvénients**: Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. > > Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. ----- ### "Flexible CRM Platform that Scales with Growth" — 5.0/5 > **Katelyn** | *5 septembre 2025* | Services et technologies de l'information | Taux de recommandation : 8.0/10 > > **Avantages**: Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. > > **Inconvénients**: The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. > > Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. ----- ### "Works for Complex Subscription Programs" — 3.0/5 > **Angela** | *15 septembre 2025* | Produits alimentaires | Taux de recommandation : 6.0/10 > > **Avantages**: Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. > > **Inconvénients**: I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences > > Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. ----- ### "A great messaging platform for maturing companies\!" — 5.0/5 > **Utilisateur vérifié** | *25 août 2025* | Produits alimentaires | Taux de recommandation : 10.0/10 > > **Avantages**: I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. > > **Inconvénients**: Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. > > 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. ----- Page : 1/8\ Suivant: [Page suivante](https://www.capterra.lu/software/155423/appboy?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/155423/appboy) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | ko | | | nb | | | pt | | | pt-PT | | ----- ## Données structurées