--- description: Brandwatch : qu'en pensent les utilisateurs ? Lisez les avis clients sur Brandwatch, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Gestion de l'é-réputation](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.lu/software/157048/brandwatch Page : 1/11\ Suivant: [Page suivante](https://www.capterra.lu/software/157048/brandwatch?page=2) > Logiciel d'analytics des médias sociaux qui fournit des informations sur les consommateurs et les tendances du marché en analysant les conversations sur plusieurs plateformes. > > Conclusion : 235 utilisateurs lui ont donné la note de **4.2/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Brandwatch ? PME, grandes entreprises ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.2/5** | 235 Avis | | Simplicité | 4.2/5 | D'après l'ensemble des avis | | Support client | 4.4/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 3.9/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 70% | (7/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Cision - **Fondé**: 1867 ## Contexte commercial - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web, Mac (ordinateur), Windows (ordinateur), Linux (ordinateur) - **Langues**: allemand, anglais, arabe, chinois, chinois traditionnel, danois, espagnol, finnois, français, indonésien, italien, japonais, norvégien, néerlandais, polonais, portugais, russe, suédois, tchèque, turc - **Pays disponibles**: Afrique du Sud, Allemagne, Arabie saoudite, Australie, Autriche, Belgique, Canada, Chine, Danemark, Espagne, Finlande, France, Inde, Irlande, Israël, Italie, Japon, Koweït, Luxembourg, Mexique et 13 de plus ## Fonctionnalités - API - Analyse de la concurrence - Analyse de texte - Analyse des campagnes - Analyse des sentiments - Analyse des tendances - Analyse du public - Analytique - Balisage des éléments du discours - Campagnes multiples - Ciblage du public - Collecte de données multicanal - Contrôle du processus d'approbation - Découverte d'influenceurs - Engagement des clients - Extraction de données - Filtrage des mots-clés - Filtre et recherche à facettes - Gestion de contenu - Gestion de l'expérience client - Gestion de l'é-réputation - Gestion de plusieurs comptes - Gestion des campagnes - Gestion des commentaires négatifs - Gestion des flux de travail - Gestion des relations avec les influenceurs - Gestion des ressources numériques - Gestion des réponses - Hashtag Tracking - Logiciels d'expérience client - Machine learning - Outils de collaboration - ROI Tracking - Rapports et analyses - Rapports et statistiques - Rapports personnalisables - Real-Time Notifications - Review Sharing - Règles relatives à la marque - Segmentation de la clientèle - Suivi de l'engagement - Suivi des conversions - Suivi des marques - Suivi des mots-clés - Suivi des médias sociaux - Suivi des promoteurs - Surveillance des concurrents - Tableau de bord - Tableau de bord d'activités - Visualisation de données ... et 6 fonctionnalités supplémentaires ## Intégrations (19 au total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... et 4 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Chat ## Category - [Gestion de l'é-réputation](https://www.capterra.lu/directory/30750/reputation-management/software) ## Catégories connexes - [Gestion de l'é-réputation](https://www.capterra.lu/directory/30750/reputation-management/software) - [Suivi des médias sociaux](https://www.capterra.lu/directory/31028/social-media-monitoring/software) - [Reconnaissance d'image](https://www.capterra.lu/directory/31600/image-recognition/software) - [Logiciels d'analyse des réseaux sociaux](https://www.capterra.lu/directory/31655/social-media-analytics-tools/software) - [Outils pour community manager](https://www.capterra.lu/directory/30781/social-media-marketing/software) ## Logiciels similaires 1. [Trustpilot](https://www.capterra.lu/software/169618/trustpilot) — 4.5/5 (1202 reviews) 2. [Birdeye](https://www.capterra.lu/software/152997/birdeye) — 4.7/5 (703 reviews) 3. [Brand24](https://www.capterra.lu/software/149054/brand24) — 4.7/5 (254 reviews) 4. [GiveMe5.ai](https://www.capterra.lu/software/207396/GiveMe5-ai) — 4.7/5 (86 reviews) 5. [Hootsuite](https://www.capterra.lu/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Avis ### "This tool has saved me unbelievable amounts of time\!" — 5.0/5 > **Michael** | *16 janvier 2024* | Gestion d'organisme à but non lucratif | Taux de recommandation : 10.0/10 > > **Avantages**: This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. > > **Inconvénients**: The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. > > This tool has been a game changer\! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible\! ----- ### "Brandwatch is super powerful and well rounded." — 5.0/5 > **Jeb** | *11 décembre 2024* | Édition | Taux de recommandation : 9.0/10 > > **Avantages**: We love all the integration with the different platforms we use but especially WhatsApp. > > **Inconvénients**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. > > Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. ----- ### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5 > **Chris** | *9 mars 2025* | Marketing et publicité | Taux de recommandation : 0.0/10 > > **Avantages**: Brandwatch used to be a solid analytics \& social listening tool. The dashboard was well-structured, reporting was comprehensive, \& sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \& market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. > > **Inconvénients**: Deceptive renewal tactics \& a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \& a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. > > I was a strong advocate for Brandwatch \& regularly recommended it to peers \& leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \& deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. ----- ### "Take the time to explore" — 5.0/5 > **Utilisateur vérifié** | *20 mars 2020* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. > > **Inconvénients**: Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. > > I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. ----- ### "Falcon.io Review" — 5.0/5 > **Rob** | *25 août 2021* | Études de marché | Taux de recommandation : 7.0/10 > > **Avantages**: Great program to publish and schedule your social media content - especially if you have a lot of content to publish. > > **Inconvénients**: It is very similar to other programs- but somewhat more expensive. > > Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. ----- Page : 1/11\ Suivant: [Page suivante](https://www.capterra.lu/software/157048/brandwatch?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/157048/brandwatch) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Données structurées