Qui utilise Hotjar ?

Start-up, PME, experts – Spécialistes du marketing numérique, spécialistes CRO, concepteurs web, développeurs web, spécialistes UX

Description de Hotjar

Des outils de feedback et d'analyse conçus pour améliorer l'expérience des visiteurs de votre site web. Fournit des heat maps, des enquêtes de feedback, des sondages, etc.

Informations sur Hotjar

Hotjar

https://www.hotjar.com

Fondé en 2014

Prix de Hotjar

Hotjar est disponible en version gratuite et propose un essai gratuit.

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

En ligne

Hotjar - Fonctionnalités

Logiciels UX (pour expérience utilisateur)
Animation
Enregistrement des activités de l'écran
Fonctions pour mobile
Fonctions pour sites web
Heatmaps
Parcours utilisateur
Prototypage
Recherche d'utilisateurs
Tests d'utilisation
Tests non modérés
Analyse comparative et qualitative
Analyse de texte
Analyse des médias
Analyse des recherches utilisateurs
Analyse des sentiments
Analyse quantitative du contenu
Analyse statistique
Annotations
Collaboration
Prise en charge de plusieurs langues
Recherche multiméthode
Visualisation de données
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse de texte
Analyse des sentiments
Analyse prédictive
Analytique
Collecte de données multicanal
Gestion des commentaires négatifs
Gestion des connaissances
Gestion des enquêtes et sondages
Segmentation de la clientèle
Tableau de bord
Alertes/Notifications
Journaux des événements
Mesure des performances
Planification de la maintenance
Rapports de disponibilité
Surveillance FTP
Surveillance des serveurs de messagerie
Surveillance des transactions
Surveillance en temps réel
Tests de disponibilité
Analyse des comportements
Analyse prédictive
Collaboration
Enquêtes et feedback
Gestion des actions
Importation et exportation de données
Modèles
Modélisation de l'attribution
Profils de clients
Analytique
Collecte de commentaires
Feedback à 360 degrés
Gestion des enquêtes
Rapports sur les appels
Suivi des plaintes
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site
Analyse d'éléments
Cartes dynamiques
Cartes intégrables
Cartographie des comportements
Cartographie territoriale
Fonctions pour secteur scientifique
Fonctions pour ventes
Mappage radial
Tableau de bord
Web analytics
Alertes des sections problématiques
Analyse des concurrents
Gestion de contenu
Gestion des liens
Mesure des performances
Outils de recherche de mots-clés
Bibliothèque de questions
Collecte de réponses hors ligne
Division des questions (question branching)
Enquête mobile
Enquête sur sites web
Logique d'évitement
Outils d'analyse de données
Prise en charge des fichiers audio, image et vidéo
URL d'enquêtes personnalisées
e-mail marketing

Avis sur Hotjar

Afficher 5 avis sur 330

Note globale
4,7/5
Facilité d'utilisation
4,6/5
Service client
4,5/5
Fonctionnalités
4,5/5
Rapport qualité-prix
4,5/5
Akande D.
Marketing Communications Specialist
Biens de consommation, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 22/08/2019

"HotJar is an awesome tool for studying websites and optimizing!"

Commentaires: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Avantages: At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Inconvénients: There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Akande,

Thanks so much for taking the time to review Hotjar! It's great to read that you're getting a lot of value from the tool :)

It's indeed the case that we removed cross-domain tracking in light of our continued commitment to privacy-by-design. I'm sorry to hear that working with the tool is a bit tough without this - we'd like to help if we can! Do reach out to us at [email protected] if you've got questions.

Following up your note on the height of captured pages for Heatmaps - we do have a 15000px limit, but if it's a pain point I'd definitely suggest using the Suggest a Feature function in-app to let us know what you need :)

All best,
Alex

  • Provenance de l'utilisateur 
  • Publié le 22/08/2019
Trevor A.
Product Owner, CRO Services
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 16/12/2019

"Must have for qualitative research"

Commentaires: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Avantages: Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Inconvénients: On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it.
Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

Réponse de l'éditeur

envoyé par Hotjar le 17/12/2019

Hey Trevor, thanks for the review!

Super to hear you're getting a lot of value from Hotjar.
You can get unlimited heatmaps on our plus and business plans.
You can find more information here
https://www.hotjar.com/pricing

Thanks again,
Denis from the Hotjar team

  • Provenance de l'utilisateur 
  • Publié le 16/12/2019
Utilisateur vérifié
Junior Front-end Developer
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 27/06/2020

"Get to know how your viewers use your app."

Commentaires: I use it to find out about the outcome of my UX/UI decisions.

Avantages: The best feature of Hotjar is its core functionality therefore recording a whole users session so you can watch it later.

Inconvénients: Using Hotjar comes with some costs. First of all it costs money. It also slows down your website a little.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 27/06/2020
Ioana G.
User Researcher
Loisirs, voyage et tourisme, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    3/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 14/08/2019

"Great little tool for starting your UX research"

Commentaires: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Avantages: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Inconvénients: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Provenance de l'utilisateur 
  • Publié le 14/08/2019
Utilisateur vérifié
Owner
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 23/04/2020

"Great Heat-mapping Software"

Commentaires: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Avantages: Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Inconvénients: The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

Réponse de l'éditeur

envoyé par Hotjar le 27/04/2020

Hi,

Thank for taking the time to review Hotjar.

It's good to hear that you found Hotjar helpful in optimizing your websites.

If you want to reach out to me at [email protected], I'd like to send you a small thank you for your review.

Cheers,
Sharon from Hotjar

  • Provenance de l'utilisateur 
  • Publié le 23/04/2020