Qui utilise Hotjar ?

Start-up, PME, experts – Spécialistes du marketing numérique, spécialistes CRO, concepteurs web, développeurs web, spécialistes UX

Description de Hotjar

Des outils de feedback et d'analyse conçus pour améliorer l'expérience des visiteurs de votre site web. Fournit des heat maps, des enquêtes de feedback, des sondages, etc.

Informations sur Hotjar

Hotjar

https://www.hotjar.com

Fondé en 2014

Prix de Hotjar

Hotjar est disponible en version gratuite et propose un essai gratuit. Voir plus d'informations concernant le prix de Hotjar ci-dessous.

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

En ligne

Hotjar - Fonctionnalités

Logiciels UX (pour expérience utilisateur)
Animation
Enregistrement des activités de l'écran
Fonctions pour mobile
Fonctions pour sites web
Heatmaps
Parcours utilisateur
Prototypage
Recherche d'utilisateurs
Tests d'utilisation
Tests non modérés
Analyse comparative et qualitative
Analyse de texte
Analyse des médias
Analyse des recherches utilisateurs
Analyse des sentiments
Analyse quantitative du contenu
Analyse statistique
Annotations
Collaboration
Prise en charge de plusieurs langues
Recherche multiméthode
Visualisation de données
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse de texte
Analyse des sentiments
Analyse prédictive
Analytique
Collecte de données multicanal
Gestion des commentaires négatifs
Gestion des connaissances
Gestion des enquêtes et sondages
Segmentation de la clientèle
Tableau de bord
Alertes/Notifications
Journaux des événements
Mesure des performances
Planification de la maintenance
Rapports de disponibilité
Surveillance FTP
Surveillance des serveurs de messagerie
Surveillance des transactions
Surveillance en temps réel
Tests de disponibilité
Analyse des comportements
Analyse prédictive
Collaboration
Enquêtes et feedback
Gestion des actions
Importation et exportation de données
Modèles
Modélisation de l'attribution
Profils de clients
Analytique
Collecte de commentaires
Feedback à 360 degrés
Gestion des enquêtes
Rapports sur les appels
Suivi des plaintes
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site
Analyse d'éléments
Cartes dynamiques
Cartes intégrables
Cartographie des comportements
Cartographie territoriale
Fonctions pour secteur scientifique
Fonctions pour ventes
Mappage radial
Tableau de bord
Web analytics
Alertes des sections problématiques
Analyse des concurrents
Gestion de contenu
Gestion des liens
Mesure des performances
Outils de recherche de mots-clés
Bibliothèque de questions
Collecte de réponses hors ligne
Division des questions (question branching)
Enquête mobile
Enquête sur sites web
Logique d'évitement
Outils d'analyse de données
Prise en charge des fichiers audio, image et vidéo
URL d'enquêtes personnalisées
e-mail marketing

Avis sur Hotjar

Afficher 5 avis sur 316

Note globale
4.7/5
Facilité d'utilisation
4.6/5
Service client
4.5/5
Fonctionnalités
4.5/5
Rapport qualité-prix
4.5/5
Ratish K.
Digital Marketing Analyst
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 05/12/2018

"Hotjar Really Helped Us Leverage Our Business!"

Commentaires: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Avantages: Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Inconvénients: Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

  • Provenance de l'utilisateur 
  • Publié le 05/12/2018
Brent J.
Head Of Product Management
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 18/02/2020

"Awesome for user recordings and heat-maps "

Commentaires: The tool is really helpful to better understand your user's experience.

Avantages: The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Inconvénients: It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Réponse de l'éditeur

envoyé par Hotjar le 19/02/2020

Hey Brent

So happy to hear that you found instant value with Hotjar and that it helped you to understand the user's journey better. You are right - once you know the pain points, you can address them a lot easier!

With regards to pricing, perhaps it might be better for you to be on a plan that caters for more than 1 site? Do you want to email [email protected] or submit your query here> https://help.hotjar.com/hc/en-us/requests/new?ticket_form_id=360000665794&pricingagencies and we can see if we can help suggest a better option for you?

Hope this helps!
Thanks so much again for your kind review.

Bee @ Hotjar

  • Provenance de l'utilisateur 
  • Publié le 18/02/2020
Ciprian P.
Founder
Services et technologies de l'information, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 04/01/2020

"An awesome user research and feedback tool"

Avantages: An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Inconvénients: I'd like more popup options, something similar to GetSiteControl.

Réponse de l'éditeur

envoyé par Hotjar le 14/01/2020

Hi Ciprian,

Thanks for taking the time to review Hotjar. It's great to hear that you're getting a lot of value out of it.

If you would like to give us more detail about what pop-up options you'd like to see, you can do so under 'Suggest a Feature' from within your Hotjar account and our product team will pick it up.

Also, if you reach out to me directly [[email protected]], I'd like to send you a little something as a thank you for taking the time to review us.

Mike

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 04/01/2020
Ioana G.
User Researcher
Loisirs, voyage et tourisme, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    3/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 14/08/2019

"Great little tool for starting your UX research"

Commentaires: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Avantages: Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Inconvénients: Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

Réponse de l'éditeur

envoyé par Hotjar le 27/08/2019

Hey Ioana!

Thanks so much for leaving this review and sharing your thoughts on Hotjar.

Following up your feedback - we're always focused on minimizing any increased page load time with the Hotjar script on your site. Have you checked out this resource? https://help.hotjar.com/hc/en-us/articles/115009335727-Will-Hotjar-Slow-Down-My-Site- If you're having trouble please reach out at [email protected] and we can take a look with you.

There's new targeting and filtering functionality on the product roadmap :) https://help.hotjar.com/hc/en-us/articles/115012303268-Product-Roadmap Stay tuned for that!

All best,
Alex

  • Provenance de l'utilisateur 
  • Publié le 14/08/2019
Shaun F.
Director of Online Advertising
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 31/12/2019

"Screen recording & heat maps made easy"

Commentaires: My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more. As someone that works in a marketing agency I also appreciate the fact I can house a number of clients underneath one login. I would, and do, recommend Hotjar to anyone who needs screen recording software.

Avantages: This software is SO easy to use. All you need to do is add their javascript code to your site and hit go. I love seeing the recordings of my users and I appreciate that Hotjar has an option where you can speed up the recordings so I can see more and they indicate every time there is a scroll or click.

Inconvénients: There isn't really anything that I don't like about. I do with that it would integrate with Google Analytics so I can view only recordings that completed a conversion objective. At the moment it's hard to see which recordings are more valuable.

Réponse de l'éditeur

envoyé par Hotjar le 02/01/2020

Hey Shaun! Thanks so much! We're doing everything we can to make Hotjar as easy as possible. If you reach out to me [[email protected]], I'll send you a little something as a token of our appreciation. Louis

  • Provenance de l'utilisateur 
  • Publié le 31/12/2019