Adobe Analytics

Adobe Analytics

par Adobe

Description de Adobe Analytics

Logiciel d'attribution de marketing qui montre l'impact de chaque interaction client à laquelle l'entreprise participe.

Informations sur Adobe Analytics

Adobe

https://www.adobe.com

Prix de Adobe Analytics

Adobe Analytics n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Adobe Analytics - Fonctionnalités

Logiciels d'attribution marketing
Analyse prédictive
Attribution entre canaux
Attribution multi touch
Cartographie du parcours client
Modélisation de l'attribution
Segmentation du public
Suivi des conversions
Suivi du RIO

Avis sur Adobe Analytics

Afficher 5 avis sur 143

Note globale
4,5/5
Facilité d'utilisation
3,9/5
Service client
4,3/5
Fonctionnalités
4,4/5
Rapport qualité-prix
4,1/5
Surabhi S.
Digital Marketing Consultant
Services et technologies de l'information, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    3/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 19/09/2018

"Comprehensive Solution for your Digital Analytics Need"

Commentaires: My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Avantages: I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors.
It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects.
The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need
This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company.
The tool keeps improving to bring the latest functionalities and UI ease.

Inconvénients: There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery.
Also, i would love to have the options to do some color customization of panels, charts, etc.
The speed of report loading could also be improved.

  • Provenance de l'utilisateur 
  • Publié le 19/09/2018
Sandeep P.
Founder
Gestion de l'enseignement, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 13/01/2020

"Adobe Analytics Review"

Commentaires: Its a been a great experience and its easy for non technical people to onboard to this tool.

Avantages: Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Inconvénients: There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

  • Provenance de l'utilisateur 
  • Publié le 13/01/2020
Utilisateur vérifié
Media Director
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 18/04/2020

"Adobe Analytics Review for Marketing Agency"

Avantages: Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Inconvénients: It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

  • Provenance de l'utilisateur 
  • Publié le 18/04/2020
Brandon T.
Finance Director
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    2/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    4/5
  • Support client
    3/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 25/06/2018

"I use this analytics platform for company reporting - it has been very difficult to implement."

Commentaires: More detailed reporting and testing capability

Avantages: Strong custom capabilities if your team is able to integrate, extremely detailed segments and KPIs recorded.

Inconvénients: Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak. Over promise and under deliver.

  • Provenance de l'utilisateur 
  • Publié le 25/06/2018
Elizabeth P.
Director, HR
Marketing et publicité, 5 001-10 000 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 19/02/2020

"With Adobe Analytics we have been able to increase productivity"

Commentaires: We use Adobe Analytics in our organization to know the results of our campaigns and thus measure the overall performance of the site to implement user improvements. Through this tool we can greatly increase productivity, and productivity is one of the fundamental factors in our organization, therefore we took the task of implementing this tool and involve it in our activities, it offers us many fundamental and productive aspects. It is suitable for all large companies, since it guarantees them to give detailed and specific information of the pages that the clients most frequent and thus to give improvements to the general performance of the organization. The cost of the tool can be an impediment for small businesses as it impacts greatly on the organization's budget.

Avantages: It is a tool that has a fairly intuitive and dynamic interface that allows users to quickly find the function they want to run. It allows you to know which pages are frequently visited by customers. This tool is one of the few that is concerned with giving immediate answers to user requests and on the other hand provides you with detailed information about the customers who have visited the web pages.

Inconvénients: I wish I could have a mobile application, so I could use it from anywhere without the need to access it from an office computer.

  • Provenance de l'utilisateur 
  • Publié le 19/02/2020