Qui utilise HubSpot Marketing Hub ?

Le logiciel de marketing tout-en-un de HubSpot est idéal pour les entreprises en pleine croissance qui veulent utiliser l'inbound marketing pour augmenter le trafic, convertir des leads et améliorer leur retour sur investissement (ROI).

Description de HubSpot Marketing Hub

Le logiciel de marketing entrant HubSpot fournit des rapports de business intelligence et de web analytics en libre-service pour mesurer la réussite de votre site et de vos efforts de marketing en ligne. HubSpot aide également votre entreprise à se faire repérer en ligne, à convertir le trafic de votre site en leads et clients, et à optimiser votre site en fonction de vos résultats. Demandez une évaluation GRATUITE dès aujourd'hui pour voir comment HubSpot peut vous aider à générer des leads, des ventes et à surveiller le succès de votre entreprise !

Informations sur HubSpot Marketing Hub

HubSpot

http://www.hubspot.com/

Fondé en 2006

Prix de HubSpot Marketing Hub

HubSpot Marketing Hub est disponible en version gratuite et propose un essai gratuit. La version payante de HubSpot Marketing Hub est disponible à partir de 50,00 $US/mois.

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À partir de

50,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

HubSpot Marketing Hub - Fonctionnalités

  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion des abonnés
  • Gestion des listes
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG

Logiciels d'email marketing : afficher la liste complète

  • Analyse des concurrents
  • Audit
  • Gestion de contenu
  • Gestion des liens
  • Intégration de Google Analytics
  • Localisation
  • Mots-clés mobiles
  • Outils de recherche de mots-clés
  • Suivi des mots-clés
  • Suivi des rangs
  • Tableau de bord
  • Tests A/B

Logiciels de SEO : afficher la liste complète

  • Analytique
  • Gestion des publications
  • Modération des commentaires
  • Partage des fichiers
  • Publications groupées
  • Recherche
  • Écriture collaborative
  • Édition de texte enrichi WYSIWYG

Logiciels de blogs : afficher la liste complète

  • Analytique
  • Correction en temps réel
  • Fonction de glisser-déposer
  • Gestion SEO
  • Générateur de formulaires
  • Modèles personnalisables
  • Réactif
  • Tests A/B

Logiciels de landing pages : afficher la liste complète

  • Base de données de contacts
  • Gestion des pipelines
  • Importation et exportation de données
  • Intégration des bases de données de leads
  • Lead nurturing
  • Lead scoring
  • Outils de prospection
  • Saisie de leads
  • Segmentation de leads
  • Vérification et validation de leads

Logiciels de lead generation : afficher la liste complète

  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Outils pour community manager : afficher la liste complète

HubSpot Marketing Hub - Logiciels similaires

Plus d'alternatives à HubSpot Marketing Hub

Avis sur HubSpot Marketing Hub

Afficher 5 avis sur 4 254

Note globale
4,5/5
Facilité d'utilisation
4,3/5
Service client
4,4/5
Fonctionnalités
4,4/5
Rapport qualité-prix
4,2/5
Sean D.
Marketing Manager
Logiciels, 51-200 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 02/08/2019

"A platform with a soul— HubSpot keeps marketing human with products built on best practices"

Commentaires: HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Avantages: HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Inconvénients: Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

  • Source de l'avis 
  • Publié le 02/08/2019
Md masoom R.
Sr Executive Sales and Research
Assurance, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 11/06/2019

"Great Marketing Automation Platform."

Commentaires: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Avantages: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Inconvénients: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Source de l'avis 
  • Publié le 11/06/2019
Hale S.
Growth Marketing Manager
Logiciels, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 22/07/2020

"Everything under one roof.... and amazing customer support."

Avantages: Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success.
Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Inconvénients: I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills.
If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder.
Hubspot claims that it is a drag and drop builder, but that's not really the case.
We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

  • Source de l'avis 
  • Publié le 22/07/2020
Beatriz R.
Bachelor of Education
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    3/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 17/04/2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Commentaires: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Avantages: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Inconvénients: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Réponse de l'éditeur

envoyé par HubSpot le 18/04/2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Source de l'avis 
  • Publié le 17/04/2018
Utilisateur vérifié
Investment Advisor
Banque, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 01/06/2020

"Great application to manage new leads from customer"

Commentaires: It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Avantages: We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Inconvénients: The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

  • Source de l'avis 
  • Publié le 01/06/2020