ConvertKit

Qui utilise ConvertKit ?

Le but de ce logiciel est d'aider les créateurs à gagner leur vie en ligne. Un créateur peut être un blogueur, un poète ou un podcasteur... Les créateurs gagnent leur vie en effectuant un travail qui leur importe et en ligne.

Description de ConvertKit

Logiciel d'e-mail marketing pour les créateurs en ligne comportant des formulaires d'inscription faciles à intégrer et personnalisables pour transformer les lecteurs en abonnés ainsi qu'un générateur d'automatisation visuelle pour vous aider à envoyer un contenu ciblé à un moment opportun à ces abonnés, afin que vous puissiez rester concentré sur l'essentiel : développer votre activité en ligne.

En se concentrant uniquement sur le fait d'être une plateforme d'e-mail marketing, l'objectif principal de ConvertKit est de créer une livrabilité fiable pour vous assurer que vos e-mails arriveront bien dans la boîte de réception de vos lecteurs.

Informations sur ConvertKit

ConvertKit

https://convertkit.com

Fondé en 2013

Vidéo de ConvertKit
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Présentation des tarifs de ConvertKit

ConvertKit n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de ConvertKit est disponible à partir de 29,00 $US/mois.


À partir de

29,00 $US/mois

Version gratuite

Non

Essai gratuit

Oui

Déploiement et prise en charge de ConvertKit

Ressources d'aide

  • Service client/e-mail
  • Base de connaissances
  • Support téléphonique
  • Chat

Déploiement

  • Cloud, SaaS, web

Formation

  • En ligne en direct
  • Webinaires
  • Documentation

ConvertKit - Fonctionnalités

  • API
  • Actions découlant d'un événement
  • Analyse des campagnes
  • Analyse en temps réel
  • Analytique de l'engagement
  • Base de données de contacts
  • Bibliothèque d'images
  • Bloqueur de spam
  • CRM
  • Campagnes de drip marketing
  • Campagnes multiples
  • Champs personnalisables
  • Conformité CAN SPAM
  • Contenu dynamique
  • Distribution d'e-mails
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Fonction de glisser-déposer
  • Formulaires personnalisables
  • Formulaires web
  • Gestion de la liste de diffusion
  • Gestion des abonnements
  • Gestion des abonnés
  • Gestion des campagnes
  • Gestion des campagnes e-mail
  • Gestion des contacts
  • Gestion des e-mails
  • Gestion des listes
  • Gestion des modèles
  • Intégration des médias sociaux
  • Intégrations de tiers
  • Marketing multicanal
  • Modèles d'e-mails
  • Modèles personnalisables
  • Pages de renvoi et formulaires web
  • Planification des campagnes
  • Rapports et analyses
  • Rapports et statistiques
  • Répondeurs automatiques
  • Saisie de leads
  • Segmentation de la clientèle
  • Segmentation des campagnes
  • Stratégie de marque personnalisable
  • Suivi des activités
  • Suivi des clics
  • Suivi des e-mails
  • Tableau de bord d'activités
  • Tests A/B
  • e-mail marketing
  • Éditeur WYSIWYG

Logiciels d'email marketing : afficher la liste complète

  • API
  • Accès mobile
  • Actions découlant d'un événement
  • Analyse des campagnes
  • Analyse des ventes
  • Analyse visuelle
  • Analytique de l'engagement
  • Automatisation du marketing
  • Base de données de clients
  • CRM
  • CTA personnalisables
  • Calendrier de marketing
  • Campagnes de drip marketing
  • Campagnes multiples
  • Communication multicanal
  • Contenu dynamique
  • Distribution d'e-mails
  • Données en temps réel
  • Fonction de glisser-déposer
  • Formulaires personnalisables
  • Gestion des campagnes
  • Gestion des contacts
  • Gestion des flux de travail
  • Gestion des leads
  • Gestion des modèles
  • Gestion du marketing par SMS
  • Génération de leads
  • Importation et exportation de données
  • Intégrations de tiers
  • Marketing multicanal
  • Marketing social
  • Pages de renvoi et formulaires web
  • Personnalisation
  • Promotion sociale
  • Qualification de leads
  • Saisie de leads
  • Search marketing
  • Segmentation
  • Segmentation des campagnes
  • Stratégie de marque personnalisable
  • Suivi des activités
  • Suivi des conversions
  • Suivi des e-mails
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tableau de bord d'activités
  • Tests A/B
  • Tests multivariés
  • Web analytics
  • e-mail marketing

Logiciels de marketing automation : afficher la liste complète

ConvertKit - Alternatives

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Avis sur ConvertKit

Lire tous les avis

Note moyenne

Facilité d'utilisation 4,3
Service client 4,4
Fonctionnalités 4,4
Rapport qualité-prix 4,3

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Amber rose M.
Blogger
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 30/11/2020

"Best Email Marketing Software"

Commentaires: ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

Avantages: My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.

Inconvénients: Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

  • Source de l'avis 
  • Publié le 30/11/2020
Utilisateur vérifié
Business Coach
Formation professionnelle et coaching, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 05/10/2020

"Great email marketing platform if you are NOT a beginner."

Commentaires: I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain. As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

Avantages: This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.). If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Inconvénients: I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with. They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

  • Source de l'avis 
  • Publié le 05/10/2020
Tom B.
Owner
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 31/03/2021

"Convertkit is awesome."

Commentaires: I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

Avantages: It’s incredibly simple to use yet has some super powerful features.

Inconvénients: Honestly, I haven’t found anything I don’t like about Convertkit. My only slight issue is integrating it with Membermouse.

  • Source de l'avis 
  • Publié le 31/03/2021
Amy F.
Owner
E-learning, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    1 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    0/10
  • Source de l'avis 
  • Publié le 04/02/2021

"Lots of quirks, customer service is awful"

Commentaires: Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

Avantages: I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Inconvénients: The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

  • Source de l'avis 
  • Publié le 04/02/2021
Michelle G.
Founder, Course Creator
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 11/02/2021

"Best email marketing platform I've found for marketing my online courses"

Commentaires: Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too.

Avantages: I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

Inconvénients: There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

  • Source de l'avis 
  • Publié le 11/02/2021