Qui utilise CrossEngage ?

La plateforme sert différents secteurs et différents modèles commerciaux. Le spectre va du commerce électronique à la mobilité et gagne le secteur des assurances, par exemple Deutsche Bahn, HelloFresh, Chrono24.

Description de CrossEngage

We fix marketing complexity to create meaningful customer engagement. So customers come to stay. CrossEngage integrates all data available (product data, user data, order data, and behavioral data) into 360-degree customer profiles, adding easy-to-use customer journey and segmentation tools, and connects this setup to your favorite marketing channels for email, direct mailing, programmatic advertising, social ads, and any other channel.

Informations sur CrossEngage

CrossEngage

https://www.crossengage.io

Fondé en 2015

Prix de CrossEngage

CrossEngage n'est pas disponible en version gratuite et ne propose pas d'essai gratuit. Voir plus d'informations concernant le prix de CrossEngage ci-dessous.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

CrossEngage - Fonctionnalités

Logiciels CDP (Customer Data Platform)
Analyse des comportements
Conformité RGPD
Couplage des données
Gestion des campagnes
Intégration de données
Modélisation prédictive
Personnalisation
Profils de clients
Segmentation de la clientèle
Analyse de texte
Analyse des sentiments
Analyse prédictive
Analytique
Collecte de données multicanal
Gestion des commentaires négatifs
Gestion des connaissances
Gestion des enquêtes et sondages
Segmentation de la clientèle
Tableau de bord
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Analytique
Collecte de commentaires
Contenu vidéo
Gamification
Gestion communautaire
Gestion de la communication
Gestion des désabonnements
Messagerie instantanée
Syndication de contenu

Avis sur CrossEngage

Afficher 5 avis sur 10

Note globale
4.1/5
Facilité d'utilisation
3.5/5
Service client
4.3/5
Fonctionnalités
3.7/5
Rapport qualité-prix
4.2/5
Utilisateur vérifié
Senior Growth Hacker
Ressources humaines, 51-200 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 07/09/2018

"CrossEngage CDP - "

Commentaires: Overall CrossEngage helps us tremendously in building automated communication campaigns on multiple platforms. It is a great tool to use for transactional as well as marketing communication. We make good use of the platform to distribute our audiences across major platforms as well for use in segmented marketing and as a basis for lookalike audiences for prospecting.

Avantages: The platform has a straightforward internal logic and a matching interface. It is really easy to use the two built-in main features (customer attributes and events) to build segments and customer journeys. I find the ways in which these segments and journeys can be put to use in automating communication intuitive.

Inconvénients: There are certain integrations that are lacking and some of the integrations are a real challenge to set up, especially since quick development resulted in sub-par documentation.

Réponse de l'éditeur

envoyé par CrossEngage le 01/10/2018

Hello,

Thanks for your honest feedback. We are happy that CrossEngage helps you to easily orchestrate campaigns across multiple channels. We are constantly developing new integrations to provide additional functionality. As you wrote, we don't always manage to update the documentation accordingly. In these cases, we are happy to help you in person. Furthermore, we are currently updating our complete documentation.

Best,
Manuel

  • Provenance de l'utilisateur 
  • Publié le 07/09/2018
Christian E.
Team Lead CRM
Vente en gros, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 20/09/2018

"Great tool to orchestrate existing marketing channels"

Commentaires: Great experience, responsive, nice and helpful people

Avantages: - many integrations --> possibility to use and align existing tools/channels (emarsys, optilyz, etc.)
- all user and product data actionable in one place
- high personalization possible (combination of customer feed and real time customer behavior)

Inconvénients: - no raw data export of statistics yet
- no campaign flow chart yet (therefore multi step campaigns are a bit more difficult to maintain)

Réponse de l'éditeur

envoyé par CrossEngage le 02/10/2018

Hello Christian,

As one of our first clients we are glad that you appreciate using our tool. As you know, we are trying to improve our statistics features. In addition, our new stories feature will greatly improve the overview of campaigns.

Best,
Manuel

  • Provenance de l'utilisateur 
  • Publié le 20/09/2018
Daniela S.
Senior CRM
Vente au détail, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 12/09/2018

"Very agile company to set up cross channel campaigns"

Commentaires: Our main focus of using CrossEngage is to control for the right communication for our customers at the right point in time to create moments.

Avantages: The possibilities are endless especially with the right partners at hand. Continuous developments in UI and the application itself. Can handle a huge amount of date in an impressive speed.

Inconvénients: Not every implementation can be used intuitively and needs some time to practise.

Réponse de l'éditeur

envoyé par CrossEngage le 02/10/2018

Hello Daniela,

It's good to hear from you. We are happy to support your cross-channel campaigns in the best possible way. For a simpler implementation, we steadily continue to optimize our user interface and simplify the integration processes. To provide your customers with unique moments, we are eager to personally help you to set up new campaigns.

Best,
Manuel

  • Provenance de l'utilisateur 
  • Publié le 12/09/2018
Melanie S.
Head of CRM, Brand Management & Graphic
Vente au détail, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    3/5
  • Support client
    3/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Publié le 12/09/2018

"Holistic Campaign Management Tool"

Commentaires: Good cooperation in developing solutions for our business needs

Avantages: High flexibility to set up communication for various channels
Great segmentation perfomance

Inconvénients: Good UI but still complex in use due to different set ups of connection to CMS/3rd party tools

Réponse de l'éditeur

envoyé par CrossEngage le 02/10/2018

Hello Melanie,

We are very happy about your review and the close cooperation. Due to our best-of-breed approach, there are of course always different scenarios, which we want to realize in the best possible way for each client. If there is still a problem here, please let us know.

Best,
Manuel

  • Provenance de l'utilisateur 
  • Publié le 12/09/2018
Ramona M.
Trainee Online Marketing
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    3/5
  • Support client
    5/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 10/09/2018

"I need more reporting possibilities"

Avantages: Possibility to easily send trigger emails. Convenient placeholders and easy way of changing e.g. dates of voucher codes. Creating pools and segments is really easy. Support is always really quick and helping

Inconvénients: There's not really a good way for us to build reportings around our campaigns. It would be really handy to download the reports you get in every campaign Dashboard. Additionally this dashboard is a bit annoying to set the date every time. The time frame is really long.. to look at 2 weeks or the last week without changing the dates/timeframe and see everything first sight would be better.

Réponse de l'éditeur

envoyé par CrossEngage le 02/10/2018

Hello Ramona,

Thank you very much for your suggestions, we take that to heart. The upcoming statistics API might help you to set up dashboards according to your own requirements. We are also working on our own dashboard, which will summarize the relevant parameters of your campaigns. More about that soon.

Best,
Manuel

  • Provenance de l'utilisateur 
  • Publié le 10/09/2018