MassTer Predictive Marketing Analytics

MassTer Predictive Marketing Analytics

par MassAnalytics

Qui utilise MassTer Predictive Marketing Analytics ?

Annonceurs Agences spécialisées dans l'analytique Agences de médias

Description de MassTer Predictive Marketing Analytics

"MassTer" est une plateforme de prévision et de modélisation avancée offrant une solution unique pour gérer des projets marketing efficaces. MassTer vous aide à comprendre vos principaux facteurs de vente, à mesurer votre ROI (retour sur investissement) et vous montre comment dépenser au mieux votre budget marketing pour atteindre des performances optimales. La plateforme comprend huit modules intégrés qui vous aident à gérer différentes stratégies marketing, à calculer votre ROI, à optimiser votre budget et à réaliser des analyses prédictives.

Informations sur MassTer Predictive Marketing Analytics

MassAnalytics

https://www.mass-analytics.com/masster-software/

Fondé en 2016

Prix de MassTer Predictive Marketing Analytics

MassTer Predictive Marketing Analytics n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de MassTer Predictive Marketing Analytics est disponible à partir de 12 000,00 $US.

À partir de

12 000,00 $US

Version gratuite

Non

Essai gratuit

Oui

Déploiement

Installation (Mac)

Installation (Windows)

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

MassTer Predictive Marketing Analytics - Fonctionnalités

Logiciels d'analyse marketing
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics

Avis sur MassTer Predictive Marketing Analytics

Afficher 5 avis sur 16

Note globale
4,5/5
Facilité d'utilisation
3,8/5
Service client
4,9/5
Fonctionnalités
4,8/5
Rapport qualité-prix
4,4/5
Steven T.
Web Designing
Internet, 1 001-5 000 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 24/09/2018

"Updated software that provides accurate metrics to improve our online marketing"

Commentaires: fundamental tool that helps me analyze and automate intelligently to obtain a positive return on our marketing efforts.

Avantages: has a nice and easy to use interface from the desktop or mobile device, its tools allow us to massively examine all the data that allows us to predict results that improve our ROI.

Inconvénients: it is updated and for me it is better than other web analysis programs, I have no complaints with this software.

  • Provenance de l'utilisateur 
  • Publié le 24/09/2018
Simone V.
Snr Analyst
Marketing et publicité, 501-1 000 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 05/10/2018

"Great Features: it takes a while to unlock the full potential"

Commentaires: The first Modelling Software specifically developed with MMM in mind. It stands head and shoulders above the crowd. User-friendly but with a depth of features and a great support team. A premium product with a consistent price tag. Buy if: you want to bring your analytics capabilities to the next level, or punching above your weight.

Avantages: I would say there are many layers in MassTer. The top ones are easy to use/user-friendly/straightforward: creating new variables, running models, testing variables outside of the model, extract data, diagnostics, quantify.
From day one you will see an efficiency gain from using MassTer (it's faster and you can pick more media channels).
But there are other features that are even more powerful and it takes a while to master. Pool models, Log-Linear models (with their different setting options), and optimization. This is not to say that are hidden or cumbersome. But rather are sophisticated in nature and, despite MassTer is doing a great deal of work to make them accessible to you, you still need to make conscious decisions.
In other words, MassTer makes you more efficient, but a skilled analyst still will extract more value from the tool.
The sales team and the support team are top notches. They are available, quick to respond, and they really know your job and the challenges you are facing every day (data, models, insights, client relationship, costs, business opportunities etc.). They are young and talented and they speak excellent English. The software is evolving every day and what you get is not something off the shelf. It's being tailored around your business.

Inconvénients: You need to pay attention to the file size (aka: the number of variables you create): over 30k it slows down performance.
You need to save often both the model and the workfile.
The ambition is to have a 1 stop shop for analytics. We might get there but, unless you really know the tool, you would still need to do some excel work on the back of it (a lot less than what you think).
Price

  • Provenance de l'utilisateur 
  • Publié le 05/10/2018
Chris L.
Head of Advanced Analytics
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    3/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    5/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 05/11/2019

"Has a lot of potential"

Avantages: It's clearly been designed for advanced work, with log-linear modelling and SEM modelling built-in as standard a particular plus. It's also well-equipped for pooled regression, something that other suppliers are less capable of.

Inconvénients: The issue for MassTer is the user experience / interface. There's just way too much clicking to get things done, you tick what you want on/off then you have to press run, or go to another screen and then press OK or save. Then if you want to change your model, that's another couple of buttons. Remove some variables? There's a few more screens to go through...

  • Provenance de l'utilisateur 
  • Publié le 05/11/2019
Corentin H.
Associate Consultant - Analytics
Conseil en gestion, 501-1 000 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 26/11/2019

"MassTer Review"

Commentaires: Overall, a very good experience with MassTer, helped by the great customer support. Not always intuitive to use but the positives outweigh this heavily, as it looks nice, is quick and flexible.

Avantages: - Worked well: produced good models with interesting results, which we were able to turn into insights for our client
- Very useful functionalities (which we did not all use) such as predicting & optimising spend, or different modelling algorithms
- Very 'modern' feel, and graphs are quite flexible, looks nice when presenting software to client
- Super quick to export data from tables and graphs, which made it easy to output coefficients or curves into Excel or PowerPoint
- The support was excellent: not only the one-to-one training at the start, but also during the project with Bechir going to great lengths to help us improve our models in time-pressured scenarios

Inconvénients: - Not always intuitive or easy to use: some important operations are hidden in some buttons, it would be worth having a 'description' or 'help' pop-up box next to the different buttons
- Operations have to be repeated when creating new projects with different data sources (but quite quick once you get used to it) - for example, creating monthly calendar variables is not easy at all

  • Provenance de l'utilisateur 
  • Publié le 26/11/2019
Nabaroon A.
Asst Manager
Services et technologies de l'information, 5 001-10 000 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Publié le 26/10/2018

"A good product for beginners in MMM"

Commentaires: Only MMM can be solved with MassTer.
I am very happy with the customer support the way our trainer Meher explained things and helped us understanding the software is really something highly appreciable.

Avantages: MassTer has lots of inbuilt features, like grouping of variables for regions and categories which makes it easy to play around and also it does not require to start from the scratch while inclusion or exclusion of updated data. Comparison between models and chart comparisons are easy to do and easy to interpret. Creating dummy/window/calendar variables are really easy and can be done quickly. Media Spend Optimisation is one of the good features of Masster.

Inconvénients: I did not find it user friendly.
The tricks to append new data/doing session wise modelling are a bit complex. It does not provide optimisation while we don't have Decay or Diminishing return variables while it can happen in real life examples. It does not provide correlation matrix for more than around 400 variables which is very small in a MMM Project. We can not export all the charts at one go. Setting coefficient value to some fixed number might be useful in some tricky situation but that positive or negative effect of it is transversed to other variables which might not be a real life scenario. We cannot do any variable transformation or feature engineering in MassTer.

  • Provenance de l'utilisateur 
  • Publié le 26/10/2018