--- description: Measured : qu'en pensent les utilisateurs ? Lisez les avis clients sur Measured, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Measured - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Logiciels d'attribution marketing](/directory/31081/marketing-attribution/software) > [Measured](/software/188418/cross-channel-attribution-planning) # Measured Canonical: https://www.capterra.lu/software/188418/cross-channel-attribution-planning Page : 1/2\ Suivant: [Page suivante](https://www.capterra.lu/software/188418/cross-channel-attribution-planning?page=2) > Une solution d'attribution marketing bien pensée et optimisée par incrémentation. Measured® : élue parmi les meilleures technologies de mesure par AdExchanger. > > Conclusion : 10 utilisateurs lui ont donné la note de **5.0/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Measured ? Les marques DTC (Direct To Consumer), marques d'e-commerce et commerces de détail. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **5.0/5** | 10 Avis | | Simplicité | 4.8/5 | D'après l'ensemble des avis | | Support client | 4.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 5.0/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.8/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 100% | (10/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Measured - **Pays**: SANTA MONICA, É.-U. - **Fondé**: 2017 ## Contexte commercial - **À partir de**: 0,01 $US - **Public cible**: 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: anglais - **Pays disponibles**: Allemagne, Australie, Canada, France, Italie, Royaume-Uni, États-Unis ## Fonctionnalités - Analyse des campagnes - Attribution entre canaux - Attribution multi touch - Budgétisation et prévision - Cartographie du parcours client - Ciblage du public - Correspondance et fusion - ETL - Extract Transfer Load - Gestion de la publicité - Gestion des campagnes - Gestion des dépenses - Goal Setting/Tracking - Intégration de données - Mesure des performances - Migration de données - Modélisation de l'attribution - Multi-Channel Attribution - Outils de collaboration - Planification des médias - ROI Tracking - Rapports et analyses - Recherche/Filtre - Roadmap stratégique - Saisie et transfert de données - Sources de données multiples - Suivi de l'engagement - Suivi des campagnes - Suivi des conversions - Tableau de bord - Visualisation de données - Web analytics ## Intégrations (5 au total) - AdRoll - Criteo - Google Ads - Meta for Business - Snapchat for Business ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Logiciels d'attribution marketing](https://www.capterra.lu/directory/31081/marketing-attribution/software) ## Catégories connexes - [Logiciels d'attribution marketing](https://www.capterra.lu/directory/31081/marketing-attribution/software) - [Logiciels d'analyse marketing](https://www.capterra.lu/directory/31018/marketing-analytics/software) - [Logiciels de plan marketing](https://www.capterra.lu/directory/30964/marketing-planning/software) - [Data warehouse](https://www.capterra.lu/directory/31116/data-warehouse/software) ## Logiciels similaires 1. [Funnel](https://www.capterra.lu/software/156756/funnel) — 4.7/5 (19 reviews) 2. [Lebesgue](https://www.capterra.lu/software/1019489/lebesgue) — 4.9/5 (43 reviews) 3. [SAS Customer Intelligence 360](https://www.capterra.lu/software/78209/sas-customer-intelligence-360) — 4.9/5 (8 reviews) 4. [Improvado](https://www.capterra.lu/software/163884/improvado) — 4.5/5 (22 reviews) 5. [Reeport](https://www.capterra.lu/software/160929/reeport) — 4.9/5 (7 reviews) ## Avis ### "Finance and marketing are finally speaking the same language: incremental contribution\!" — 5.0/5 > **Mark** | *14 septembre 2020* | Médias en ligne | Taux de recommandation : 10.0/10 > > **Avantages**: Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. > > **Inconvénients**: Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. > > Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. ----- ### "Actionable cross channel attribution through incrementality measurement" — 5.0/5 > **Noelle** | *28 octobre 2020* | Mode et vêtements | Taux de recommandation : 10.0/10 > > **Avantages**: With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. > > **Inconvénients**: Nothing notable. We have been very happy with the product and our results today. > > Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. ----- ### "Powerful tool for getting the most out of your marketing data" — 5.0/5 > **Gail** | *25 juillet 2019* | Vente au détail | Taux de recommandation : 9.0/10 > > **Avantages**: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. > > **Inconvénients**: Some of this may be difficult to explain to less analytically-inclined people in the organization > > We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. ----- ### "Best attribution solution for DTC" — 5.0/5 > **Daniel** | *14 septembre 2020* | Biens de consommation | Taux de recommandation : 10.0/10 > > **Avantages**: The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. > > **Inconvénients**: No issues, renewed our contract recently > > We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. ----- ### "Hands-On Attribution Partner" — 5.0/5 > **Serena** | *1 août 2019* | Mode et vêtements | Taux de recommandation : 9.0/10 > > **Avantages**: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. > > **Inconvénients**: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. ----- Page : 1/2\ Suivant: [Page suivante](https://www.capterra.lu/software/188418/cross-channel-attribution-planning?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/188418/cross-channel-attribution-planning) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Données structurées