--- description: Marketo Engage : qu'en pensent les utilisateurs ? Lisez les avis clients sur Marketo Engage, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.lu/software/75130/marketo-lead-management Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) > Un logiciel de marketing automation puissant et facile à utiliser qui contribue à générer des prospects qualifiés et à transformer les dépenses marketing en sources de revenus. > > Conclusion : 711 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Marketo Engage ? Pour les entreprises B2B ou B2C soucieuses de la fidélisation des clients, d'une segmentation personnalisée et évolutive, de la personnalisation et d'un engagement client profond. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 711 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Entreprise fondée en**: 1982 ## Contexte commercial - **Type de licence**: (Essai gratuit) - **Prix**: \* Spark : 800€ / mois \* Standard : 1795€ / mois \* Select : 3195€ / mois \* Entreprise : sur devis - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, espagnol, français, japonais, portugais - **Pays disponibles**: Afrique du Sud, Algérie, Allemagne, Andorre, Arabie saoudite, Argentine, Australie, Bahreïn, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Colombie, Comores, Congo-Brazzaville, Corée du Sud et 60 de plus ## Fonctionnalités - Actions découlant d'un événement - Alertes/Notifications - Analyse des campagnes - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Automatisation du marketing - Base de données de clients - Base de données de contacts - Bibliothèque de contenu - Campagnes de drip marketing - Ciblage comportemental - Correction en temps réel - Définition des priorités - Fonction de glisser-déposer - Gestion SEO - Gestion de contenu - Gestion de l'expérience client - Gestion de la communication - Gestion de plusieurs comptes - Gestion de site web - Gestion des abonnés - Gestion des activités commerciales - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des performances - Génération de leads - Historique des clients - Identification du compte cible - Intégration des médias sociaux - Messagerie instantanée - Mobile Optimization - Options de publication de contenu - Outils de collaboration - Pages de renvoi et formulaires web - Planification des campagnes - Planification des campagnes - ROI Tracking - Recommandations - Responsive Web Design - Segmentation de la clientèle - Suivi des campagnes - Suivi des conversions - Suivi des e-mails - Suivi des interactions - Suivi des médias sociaux - Tableau de bord - Visualisation de données - Édition automatisée ... et 62 fonctionnalités supplémentaires ## Intégrations (120 au total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... et 105 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) ## Catégories connexes - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [Logiciels de SFA (Sales Force Automation)](https://www.capterra.lu/directory/12/sales-force-automation/software) - [Gestion des leads](https://www.capterra.lu/directory/30017/lead-management/software) - [Plateformes marketing tout-en-un](https://www.capterra.lu/directory/32155/all-in-one-marketing/software) - [Logiciels d'aide à la vente](https://www.capterra.lu/directory/30798/sales-enablement/software) ## Logiciels similaires 1. [Brevo](https://www.capterra.lu/software/132996/brevo) — 4.6/5 (3489 reviews) 2. [Mailchimp](https://www.capterra.lu/software/110228/mailchimp) — 4.5/5 (17643 reviews) 3. [ActiveCampaign](https://www.capterra.lu/software/79367/activecampaign) — 4.6/5 (2565 reviews) 4. [MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2318 reviews) 5. [Constant Contact](https://www.capterra.lu/software/31898/constant-contact) — 4.3/5 (2934 reviews) ## Avis ### "Marketo Magic\!" — 5.0/5 > **Mai** | *7 mars 2026* | Hôtellerie | Taux de recommandation : 10.0/10 > > **Avantages**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Inconvénients**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 avril 2025* | Design | Taux de recommandation : 10.0/10 > > **Avantages**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Inconvénients**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Marketo does work, just get your wallet ready." — 4.0/5 > **Edward** | *1 juin 2026* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. > > **Inconvénients**: It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. > > For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. ----- ### "Powerful workflows, but full-time help will be required." — 2.0/5 > **Utilisateur vérifié** | *26 janvier 2025* | Logiciels | Taux de recommandation : 2.0/10 > > **Avantages**: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. > > **Inconvénients**: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. > > Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. ----- ### "Robust Application" — 5.0/5 > **Haley** | *29 juin 2025* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **Inconvénients**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/75130/marketo-lead-management) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées