--- description: Marketo Engage : qu'en pensent les utilisateurs ? Lisez les avis clients sur Marketo Engage, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.lu/software/75130/marketo-lead-management Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) > Un logiciel de marketing automation puissant et facile à utiliser qui contribue à générer des prospects qualifiés et à transformer les dépenses marketing en sources de revenus. > > Conclusion : 710 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Marketo Engage ? Pour les entreprises B2B ou B2C soucieuses de la fidélisation des clients, d'une segmentation personnalisée et évolutive, de la personnalisation et d'un engagement client profond. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 710 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Entreprise fondée en**: 1982 ## Contexte commercial - **Type de licence**: (Essai gratuit) - **Prix**: \* Spark : 800€ / mois \* Standard : 1795€ / mois \* Select : 3195€ / mois \* Entreprise : sur devis - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, espagnol, français, japonais, portugais - **Pays disponibles**: Afrique du Sud, Algérie, Allemagne, Andorre, Arabie saoudite, Argentine, Australie, Bahreïn, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Colombie, Comores, Congo-Brazzaville, Corée du Sud et 60 de plus ## Fonctionnalités - Alertes/Notifications - Analyse des campagnes - Analyse des comportements - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Automatisation du marketing - Base de données de clients - Bibliothèque de contenu - CRM Integration - Ciblage comportemental - Ciblage du public - Correction en temps réel - Gestion SEO - Gestion de contenu - Gestion de l'expérience client - Gestion de la communication - Gestion de site web - Gestion des activités commerciales - Gestion des campagnes - Gestion des canaux - Gestion des contacts - Gestion des performances - Génération de leads - Historique des clients - Identification du compte cible - Mesure des performances - Mobile Optimization - Modélisation de l'attribution - Options de publication de contenu - Outils de collaboration - Pages de renvoi et formulaires web - Partage de contenu - Personnalisation de site web - Planification des campagnes - Planification des campagnes - Profils de clients - ROI Tracking - Real-Time Analytics - Recommandations - Segmentation de la clientèle - Suivi de l'engagement - Suivi des activités - Suivi des campagnes - Suivi des conversions - Suivi des e-mails - Suivi des interactions - Tableau de bord - Visualisation de données - Web analytics ... et 62 fonctionnalités supplémentaires ## Intégrations (120 au total) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... et 105 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) ## Catégories connexes - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [Logiciels de SFA (Sales Force Automation)](https://www.capterra.lu/directory/12/sales-force-automation/software) - [Gestion des leads](https://www.capterra.lu/directory/30017/lead-management/software) - [Plateformes marketing tout-en-un](https://www.capterra.lu/directory/32155/all-in-one-marketing/software) - [Logiciels d'aide à la vente](https://www.capterra.lu/directory/30798/sales-enablement/software) ## Logiciels similaires 1. [Brevo](https://www.capterra.lu/software/132996/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.capterra.lu/software/110228/mailchimp) — 4.5/5 (17604 reviews) 3. [ActiveCampaign](https://www.capterra.lu/software/79367/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.capterra.lu/software/31898/constant-contact) — 4.3/5 (2923 reviews) ## Avis ### "Marketo Magic\!" — 5.0/5 > **Mai** | *7 mars 2026* | Hôtellerie | Taux de recommandation : 10.0/10 > > **Avantages**: Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone\! > > **Inconvénients**: Thus far, NO cons\! The team has adapted quickly and we're already incorporating the platform into our daily routines. > > We onboarded with Marketo recently and have been incredibly pleased with the seamless integration\! Our sales and marketing team are using it with ease\! ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 avril 2025* | Design | Taux de recommandation : 10.0/10 > > **Avantages**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Inconvénients**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Powerful workflows, but full-time help will be required." — 2.0/5 > **Utilisateur vérifié** | *26 janvier 2025* | Logiciels | Taux de recommandation : 2.0/10 > > **Avantages**: Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. > > **Inconvénients**: If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. > > Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. ----- ### "Robust Application" — 5.0/5 > **Haley** | *29 juin 2025* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **Inconvénients**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- ### "A Marketing Automation Platform that can do anything, any way." — 4.0/5 > **Logan** | *8 janvier 2026* | Eau/gaz/électricité | Taux de recommandation : 8.0/10 > > **Avantages**: I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. > > **Inconvénients**: I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. > > Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later ----- Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/75130/marketo-lead-management) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées