--- description: Marketo Engage : qu'en pensent les utilisateurs ? Lisez les avis clients sur Marketo Engage, consultez les prix, tarifs, abonnements et découvrez ses fonctionnalités grâce à Capterra Luxembourg. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage - Avis, notes, prix et abonnements - Capterra Luxembourg 2026 --- Breadcrumb: [Accueil](/) > [Automatisation du marketing](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.lu/software/75130/marketo-lead-management Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) > Un logiciel de marketing automation puissant et facile à utiliser qui contribue à générer des prospects qualifiés et à transformer les dépenses marketing en sources de revenus. > > Conclusion : 716 utilisateurs lui ont donné la note de **4.3/5**. Figure au meilleur classement pour **Probabilité de recommander le produit**. ----- ## Présentation ### Qui utilise Marketo Engage ? Pour les entreprises B2B ou B2C soucieuses de la fidélisation des clients, d'une segmentation personnalisée et évolutive, de la personnalisation et d'un engagement client profond. ## Statistiques et notes | Métrique | Notation | En détail | | **Note globale** | **4.3/5** | 716 Avis | | Simplicité | 3.8/5 | D'après l'ensemble des avis | | Support client | 3.9/5 | D'après l'ensemble des avis | | Rapport qualité-prix | 3.8/5 | D'après l'ensemble des avis | | Fonctionnalités | 4.3/5 | D'après l'ensemble des avis | | Pourcentage de recommandation | 80% | (8/10 Probabilité de recommander le produit) | ## À propos de l'éditeur - **Société**: Adobe - **Entreprise fondée en**: 1982 ## Contexte commercial - **Type de licence**: (Essai gratuit) - **Prix**: \* Spark : 800€ / mois \* Standard : 1795€ / mois \* Select : 3195€ / mois \* Entreprise : sur devis - **Public cible**: Auto-entrepreneur, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Déploiement et plateformes**: Cloud, SaaS, web - **Langues**: allemand, anglais, espagnol, français, japonais, portugais - **Pays disponibles**: Afrique du Sud, Algérie, Allemagne, Andorre, Arabie saoudite, Argentine, Australie, Bahreïn, Belgique, Biélorussie, Bosnie-Herzégovine, Brésil, Bulgarie, Canada, Chili, Chine, Colombie, Comores, Congo-Brazzaville, Corée du Sud et 60 de plus ## Fonctionnalités - Alertes/Notifications - Analyse des comportements - Analyse visuelle - Attribution entre canaux - Attribution multi touch - Automatisation du marketing - Base de données de clients - Bibliothèque de contenu - CRM Integration - Ciblage comportemental - Correction en temps réel - Fonction de glisser-déposer - Gestion SEO - Gestion de contenu - Gestion de l'expérience client - Gestion de la communication - Gestion des abonnés - Gestion des activités commerciales - Gestion des campagnes - Gestion des canaux - Gestion des performances - Génération de leads - Historique des clients - Identification du compte cible - Intelligence artificielle et machine learning - Intégration des médias sociaux - Mesure des performances - Mobile Optimization - Modélisation de l'attribution - Options de publication de contenu - Outils de collaboration - Pages de renvoi et formulaires web - Partage de contenu - Personnalisation de site web - Planification des campagnes - Planification des campagnes - Profils de clients - Real-Time Analytics - Real-Time Reporting - Recommandations - Segmentation de la clientèle - Suivi de l'engagement - Suivi des activités - Suivi des campagnes - Suivi des e-mails - Suivi des interactions - Tableau de bord - Tableau de bord d'activités - Visualisation de données - Web analytics ... et 62 fonctionnalités supplémentaires ## Intégrations (117 au total) - 123FormBuilder - AdRoll - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight - Close ... et 102 intégrations supplémentaires ## Ressources d'aide - Service client/e-mail - FAQ/forums - Base de connaissances - Support téléphonique - Support 24/7 (réponse directe) - Chat ## Category - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) ## Catégories connexes - [Automatisation du marketing](https://www.capterra.lu/directory/6/marketing-automation/software) - [Logiciels de SFA (Sales Force Automation)](https://www.capterra.lu/directory/12/sales-force-automation/software) - [Gestion des leads](https://www.capterra.lu/directory/30017/lead-management/software) - [Plateformes marketing tout-en-un](https://www.capterra.lu/directory/32155/all-in-one-marketing/software) - [Logiciels d'aide à la vente](https://www.capterra.lu/directory/30798/sales-enablement/software) ## Logiciels similaires 1. [Brevo](https://www.capterra.lu/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [ActiveCampaign](https://www.capterra.lu/software/79367/activecampaign) — 4.6/5 (2571 reviews) 3. [MailerLite](https://www.capterra.lu/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [Constant Contact](https://www.capterra.lu/software/31898/constant-contact) — 4.3/5 (2953 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.lu/software/171840/hubspot-marketing) — 4.5/5 (6258 reviews) ## Avis ### "Marketo Express - Pricey but woth it" — 5.0/5 > **Aaron** | *2 septembre 2026* | Marketing et publicité | Taux de recommandation : 8.0/10 > > **Avantages**: Marketo Engage is a powerful AI powered marketing and business tool with limitless features designed to help your marketing team stay in sync and optimise campaign effectiveness. Worth the price. > > **Inconvénients**: Quite expensive especially as you scale for the price of similar software. It is fairly complex to navigate. > > Our team uses marketo express to help our clients marketing campaigns and deliver helpful analytics that are easy to understand. ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14 avril 2025* | Design | Taux de recommandation : 10.0/10 > > **Avantages**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Inconvénients**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "The tool enables professional and targeted communication throughout the entire purchasing process." — 5.0/5 > **Luiz Fernando** | *25 août 2026* | Services financiers | Taux de recommandation : 9.0/10 > > **Avantages**: For me personally, Marketo Engage is a true powerhouse among analytics software tools\! Its wide range of features is impressive and extremely practical. Customizing reports and exporting them to PDF is incredibly easy. This tool offers a comprehensive and powerful solution for collecting and analyzing data to gain crucial insights into user behavior and website performance. > > **Inconvénients**: I am completely satisfied with Marketo Engage. The user interface is intuitive and user friendly, making navigation and adjusting settings a breeze. The results speak for themselves; our sales have increased significantly since we started using the tool. I have absolutely no complaints and highly recommend it. > > We analyze user behavior on our clients' websites. This includes understanding how users navigate the pages, which content they prefer, and at which points they abandon the site. By continuously monitoring website performance and user behavior, we constantly adapt our strategies. This ensures that our clients' marketing efforts are always up-to-date and highly effective. ----- ### "Long winded email distribution" — 2.0/5 > **Utilisateur vérifié** | *10 février 2026* | Marketing et publicité | Taux de recommandation : 1.0/10 > > **Avantages**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Inconvénients**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5 > **Jerrid** | *5 août 2026* | Logiciels | Taux de recommandation : 8.0/10 > > **Avantages**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. > > **Inconvénients**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. > > Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. ----- Page : 1/30\ Suivant: [Page suivante](https://www.capterra.lu/software/75130/marketo-lead-management?page=2) ## Liens - [Afficher sur Capterra](https://www.capterra.lu/software/75130/marketo-lead-management) ## Cette page est disponible dans les langues suivantes. | Langue | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Données structurées